Mission and Strategic Planning

Cal State East Bay welcomes and supports a diverse student body with academically rich, culturally relevant learning experiences which prepare students to apply their education to meaningful lifework, and to be socially responsible contributors to society. Through its educational programs and activities the University strives to meet the educational needs and to contribute to the vitality of the East Bay, the state, the nation, and global communities.

The University’s strategic planning process is intended to support this mission - to lead to greater organizational effectiveness, better use of resources, and achievement of University goals and objectives. Through the use of evidence to inform decisions and assessment to evaluate the results of actions, Cal State East Bay is able to guide its future with confidence.

Cal State East Bay's continuous strategic planning model involves the following essential elements initiated by its leadership: involvement of the University community, analysis of its current context and circumstances, articulation of aspirations for the future, development of action plans, allocation of resources, and over time, adjustment of programs and expectations to meeting changing conditions.

The first loop in this cycle represents the presidency of Mohammad H. Qayoumi, who served from 2006 to 2011, and the next loop began with the appointment of Leroy M. Morishita as the University’s fifth and current president.

Strategic Planning Update, Winter - Spring 2012

In his message to the University on January 25, 2012, President Morishita expressed his enthusiasm for "the opportunity to work with the University community in advancing Cal State East Bay and taking those next steps together." The Strategic Planning Update began with the President's listening tour to learn about the University community, and the first draft was presented to the University Planning, Assessment, and Budget Committee (UPABC) on March 2, 2012. On May 23, UPABC reviewed the changes proposed by members of the University community during a series of meetings during March, April, and May, and forwarded its recommendation for approval to the President's Cabinet. On June 19, 2012, President Morishita presented the University's expanded mission statement, its new shared strategic commitments, and its institutional learning outcomes to the University community in his e-newsletter.

Strategic Planning Relationships

At California State University, East Bay, academic and enrollment planning drive support services, faculty and staff recruitment, budget development, information systems, physical planning, external relations, and fundraising. Academic planning reflects the mission of the University. Enrollment follows, with students at the center, supported by academic and student services, and by the faculty and staff who offer these services. The University's infrastructure -- physical, technological, financial -- provides underlying support. The University recognizes that many of the relationships among these functions are reciprocal. For example, while students need instructors, services and facilities; maintaining high quality, respected faculty, strong co-curricular programs, and a well-maintained campus can attract and retain students.