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My research focuses on the ways in which ideologies materialize in and through language. Using ethnographic, sociolinguistic and experimental methods, I have examined the role of ideology in semantic variation and change, in the relationship between genre and social change, and in ideological representations of "Japanese women's language." I am also interested in the applications of linguistic anthropology in marketing and advertising (particularly, brand name development). In 2007-2008, I worked at Lexicon Branding, Inc., where I oversaw its global linguistic and cultural evaluation program. Lexicon is a branding company that has created such brand names as BlackBerry, Pentium, Swiffer, and Zune.
Sociolinguistics and Linguistic Anthropology: Language Variation and Change, Language and Ideology, Language and the Media, Language and Sexuality
Applied Anthropology: Business Anthropology (Marketing and Advertising)
- Ph.D. in Linguistics, Stanford University
- M.A. in Linguistics, Stanford University
- B.Sc. in Business Administration, University of North Carolina at Chapel Hill
|Course #||Sec||Course Title||Days||From||To||Location||Campus||Textbook Info|
|ANTH 3000||02||Anthro in the Modern World||ARR||WEB-ONLINE||Online Campus||View Books|
|ANTH 3765||01||Business Anthropology||ARR||WEB-ONLINE||Online Campus||View Books|
|ANTH 3800||01||Language and Culture||MW||1:20PM||2:30PM||MI-3015||Hayward Campus||View Books|
|ANTH 6905||01||Directed Readings in Anthro||ARR||ARR||Hayward Campus||View Books|
Forthcoming The meanings of unconventional spelling. Proceedings of the 46th Annual Meeting of the Chicago Linguistic Society.
2014 Branding and linguistic anthropology: Brand names, indexical fields, and sound symbolism. Practicing Anthropology 36 (1): 38-41.
2013 Brand names and unconventional spelling: A two-pronged analysis of the orthographic construction of brand identity. Written Language & Literacy 16 (2): 115-145.
2013 Media, politics, and semantic change. In Christine Mallinson, Becky Childs, and Gerard van Herk, eds. Data Collection in Sociolinguistics: Methods and Applications. 314-317. New York: Routledge.
2012 English words in international brand names: Proceed with caution. In Reina Boerrigter and Harm Nijboer, eds. Proceedings of the Names in the Economy Symposium III. 104-110. Amstersdam: Meersten Instituut. (Will Leben and Andrew Wong)
2012 Teaching consumer-oriented ethnographic research. Marketing Education Review 22 (1): 15-19. (Andrew Wong and Lan Wu)
2010 My foray into the other side: Preparing students for corporate careers. Practicing Anthropology 32 (2): 31-35.
2009 Coming-out stories and the "gay imaginary". Sociolinguistic Studies 3 (1): 1-34.
2008 The trouble with tongzhi: The politics of labeling among gay and lesbian Hongkongers. Pragmatics 18 (2): 277-301.
2008 On the actuation of semantic change: The case of tongzhi. Language Sciences 30 (4): 423-449.
2007 Fostering the growth of budding community initiatives: The role of linguists in Tokelauan maintenance in Hawaii. Language Documentation and Conservation 1 (2): 240-256. (Yuko Otsuka and Andrew Wong)
2005 The reappropriation of tongzhi. Language in Society 34 (5): 763-793.
2005 New directions in the study of language and sexuality. Journal of Sociolinguistics 9 (2): 254-266.
2002 Pragmatic directions about language use: Words and word meanings. Language in Society 31 (2): 181-212. (Eve Clark and Andrew Wong)
2000 The linguistic construction of the tongzhi community. Journal of Linguistic Anthropology 10 (2): 248-278. (Andrew Wong and Qing Zhang)