Andrew Wong

Associate Professor

Department of Anthropology

E-mail:
andrew.wong@csueastbay.edu
Phone:
(510) 885-3875
Office:
MI 3120
Vitae:
View my CV
Photo of Andrew Wong

My research focuses on the ways in which ideologies materialize in and through language. Using ethnographic, sociolinguistic and experimental methods, I have examined the role of ideology in semantic variation and change, in the relationship between genre and social change, and in ideological representations of "Japanese women's language." I am also interested in the applications of linguistic anthropology in marketing and advertising (particularly, brand name development). In 2007-2008, I worked at Lexicon Branding, Inc., where I oversaw its global linguistic and cultural evaluation program. Lexicon is a branding company that has created such brand names as BlackBerry, Pentium, Swiffer, and Zune.

Professional Focus

Sociolinguistics and Linguistic Anthropology: Language Variation and Change, Language and Ideology, Language and the Media, Language and Sexuality

Applied Anthropology: Business Anthropology (Marketing and Advertising)

Education

  • Ph.D. in Linguistics, Stanford University
  • M.A. in Linguistics, Stanford University
  • B.Sc. in Business Administration, University of North Carolina at Chapel Hill

Courses

Spring Quarter 2014
Course #SecCourse TitleDaysFromToLocationCampusTextbook Info
ANTH 300001Anthro in the Modern WorldARR WEB-ONLINEOnline Campus View Books
ANTH 380001Language and CultureMW2:00PM3:10PMMI-2100Hayward Campus View Books
ANTH 690901Departmental ThesisARR ARRHayward Campus View Books

Publications

Representative Publications

Forthcoming   The meanings of unconventional spelling.  Proceedings of the 46th Annual Meeting of the Chicago Linguistic Society.

2013  Brand names and unconventional spelling: A two-pronged analysis of the orthographic construction of brand identity.  Written Language & Literacy 16 (2): 115-145.

2013  Media, politics, and semantic change.  In Christine Mallinson, Becky Childs, and Gerard van Herk, eds.  Data Collection in Sociolinguistics: Methods and Applications.  314-317.  New York: Routledge. 

2012 English words in international brand names: Proceed with caution. In Reina Boerrigter and Harm Nijboer, eds. Proceedings of the Names in the Economy Symposium III. 104-110. Amstersdam: Meersten Instituut. (Will Leben and Andrew Wong)

2012  Teaching consumer-oriented ethnographic research.  Marketing Education Review 22 (1): 15-19.  (Andrew Wong and Lan Wu)

2010  My foray into the other side: Preparing students for corporate careers.  Practicing Anthropology  32 (2): 31-35.

2009  Coming-out stories and the "gay imaginary".  Sociolinguistic Studies 3 (1): 1-34.

2008  The trouble with tongzhi: The politics of labeling among gay and lesbian Hongkongers.   Pragmatics  18 (2): 277-301.

2008  On the actuation of semantic change: The case of tongzhi.  Language Sciences  30 (4): 423-449.

2007  Fostering the growth of budding community initiatives: The role of linguists in Tokelauan maintenance in Hawaii.  Language Documentation and Conservation 1 (2): 240-256.  (Yuko Otsuka and Andrew Wong)

2005  The reappropriation of tongzhi.  Language in Society 34 (5): 763-793.

2005  New directions in the study of language and sexuality.  Journal of Sociolinguistics 9 (2): 254-266.

2002  Pragmatic directions about language use: Words and word meanings.  Language in Society 31 (2): 181-212.  (Eve Clark and Andrew Wong)

2000  The linguistic construction of the tongzhi community.  Journal of Linguistic Anthropology 10 (2): 248-278.  (Andrew Wong and Qing Zhang)

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