California State University, East Bay Signature Mark

Business Administration

Department Information

College of Business and Economics
Graduate Programs Office (VBT 430, 510-885-2419)
Email: cbe_grad@csueastbay.edu
Website: www20.csueastbay.edu/cbe/grad-advising.html
 
Dean (Interim): Jagdish Agrawal
Deans Office: Valley Business and Technology Bldg., Rm 447
Phone: (510) 885-3291

Department of Accounting and Finance

Location: VBT 442
Phone Number: 510-885-3397

Professor Emeriti
Doris G. Duncan, Ph.D. Golden Gate University
Franklin Lowenthal, Ph.D. Stanford University

Professors
Micah Frankel (Chair), Ph.D. University of Arizona
Ching-Lih Jan, Ph.D. University of California, Berkeley
Christopher W. K. Lubwama, Ph.D. Simon Fraser University (Canada)
Nancy R. Mangold, Ph.D. University of California, Berkeley
Gary R. McBride, LL.M. Georgetown University Law Center
Diane Satin, Ph.D. University of California, Berkeley

Associate Professors
Siu-Kuen Scott Fung, D.B.A. Boston University
Y. Robert Lin, Ph.D. University of California, Los Angeles
Fung-Shine Pan, Ph.D. University of California, Berkeley
Tammie X. Simmons-Mosley, Ph.D. University of Wisconsin-Madison

Assistant Professors
Brian Du, Ph.D. Rutgers University
Eric Fricke, Ph.D. Pennsylvania State University
M. Sinan Goktan, Ph.D. The University of Texas at Dallas
Kim Shima, Ph.D. University of Hawai'i at Manoa
John K. Tan, Ph.D. University of South Florida
Jing-wen Yang, Ph.D. University of Maryland

Department of Economics

Location: VBT 442
Phone Number: 510-885-3265

See the graduate Economics chapter for a listing of Economics faculty and a description of the Economics major.

Department of Management

Location: VBT 440
Phone Number: 510-885-3307

Professors
Jed DeVaro, Ph.D. Stanford University
Hongwei Du, Ph.D. Florida Institute of Technology
Xinjian Lu (Chair), Ph.D. University of Waterloo, Canada
Bijan Mashaw, Ph.D. Clemson University
Kenneth Pefkaros, Ph.D. University of Delaware
Zinovy Radovilsky, Ph.D. Scientific Research Institute of Labor (Moscow)
Asha Rao, Ph.D. Temple University
Harry Waters, Jr., Ph.D. University of Oregon
Donna L. Wiley, Ph.D. University of Tennessee at Knoxville

Associate Professors
Alan P. Goldberg, Ph.D. University of Massachusetts
Sharon Green, Ph.D. University of California, Berkeley
Vishwanath Hegde, Ph.D. University of Pittsburgh
Yi Jiang, Ph.D. Ohio State University
Daniel E. Martin, Ph.D. Howard University
H. Steven Peng, Ph.D. York University (Canada)
Glen Taylor, Ph.D. York University (Canada)
Gregory Theyel, Ph.D. Clark University

Assistant Professors
Ekin Alakent, Ph.D. University of Texas at Dallas
Sandip Basu, Ph.D. University of Washington
Ken Chung, Ph.D. Rutgers University
Chongqi Wu, Ph.D. University of Illinois at Urbana-Champaign
Jiming Wu, Ph.D. University of Kentucky

Department of Marketing and Entrepreneurship

Location: VBT 440
Phone Number: 510-885-3326

Professor Emeritus
Norman Smothers, Ph.D. University of California, Berkeley

Professors
Jagdish Agrawal, Ph.D. State University of New York at Buffalo
Sweety Law, Ph.D. Ohio State University
C. Joanna Lee (Chair), Ph.D. University of Texas at Austin
Cesar Maloles, Ph.D. City University of New York
Steve Ugbah, Ph.D. Ohio University

Associate Professors
Stevina Evuleocha, Ph.D. Ohio University
Brian McKenzie, Ph.D. University of Victoria (British Columbia)

Assistant Professors
Yi He, Ph.D. University of Hawai'i
Lan Wu, Ph.D. Georgia Institute of Technology

Institutes and Centers

Center for Economic Education
Director: Jane E. Lopus

Center for Entrepreneurship
Director: Brian McKenzie

Human Investment Research and Education (HIRE) Center
Interim Director: Luanne Meyer

Smith Center for Private Enterprise Studies
Director: Stephen Shmanske

Graduate Programs
Director: Joanna Lee
Location: VBT 429
Phone Number: 510-885-2419

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Description of Programs

The mission of the College of Business and Economics is to prepare students to make ethical choices and succeed in a dynamic business environment shaped by the challenges of a competitive global economy, emerging technologies, and diverse stakeholders. All CBE programs are accredited by AACSB International - The Association to Advance Collegiate Schools of Business.
The College of Business and Economics offers the following master's degrees:

  1. Master of Business Administration (M.B.A.) with the following options:
    1. Entrepreneurship
    2. Finance
    3. Human Resources and Organizational Behavior
    4. Information Technology Management
    5. Marketing Management
    6. Operations and Supply Chain Management
    7. Strategy and International Business
  2. Master of Science in Business Administration (M.S.B.A.), Information Technology Management Option

    Important Notice:
    The Department is not currently accepting applications for the M.S.B.A. Please consult the Department or the online catalog for any changes.

    Please see material below, following the M.B.A.

  3. Master of Science (M.S.) in Taxation

    Please see material below, following the M.S.B.A.

  4. Master of Arts (M.A.) in Economics

    Please see the Economics chapter in the graduate section of this catalog for a description of the M.A. in Economics.

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M.B.A.

The Master of Business Administration program strives to provide its graduates with positive career outcomes. The program objectives include:

  1. The M.B.A. will provide students with the knowledge and skills managers need to succeed.
  2. The M.B.A. will provide students with the opportunity to select an area of specialization.

Student Learning Outcomes

Students graduating with an M.B.A. from Cal State East Bay will be able to:

  1. Make legal and ethical decisions in organizations and society.
  2. Develop business strategies that respond to emerging opportunities and challenges in the global environment.
  3. Apply leadership, teamwork, and communication skills in diverse managerial environments.
  4. Analyze and integrate information from different functional areas of business in managerial decisions.
  5. Apply quantitative, analytical, and technological tools for data driven decision making.

Graduate Faculty Advisors for M.B.A. Options

  • M.B.A./Entrepreneurship: Brian McKenzie
  • M.B.A./Finance: Fung-Shine Pan
  • M.B.A./Human Resources and Organizational Behavior: Jed Devaro
  • M.B.A./Information Technology Management: Hongwei Du
  • M.B.A./Marketing Management: Joanna Lee
  • M.B.A./Operations and Supply Chain Management: Zinovy Radovilsky
  • M.B.A. Strategy and International Business: Gregory Theyel, Yi Jiang
  • M.B.A./Global Innovators: Yi Jiang, Glen Taylor

Admission

The M.B.A. is open to students who hold a baccalaureate degree from an accredited college or university.  Each applicant is evaluated on the basis of

  • past academic performance as reflected in undergraduate grade point average and subsequent coursework; and
  • results of the Graduate Management Admissions Test (GMAT) in verbal, quantitative, and the “Index Score”  that involves the total GMAT score, Index Score = (Upper Division GPA x 200) + Total GMAT]. Admission to the program is selective. The average GPA and GMAT score of applicants admitted to the program varies from year to year. For last year’s admitted students profile, please visit the CBE Graduate Programs Office.
  • GRE score, if provided.

Proficiencies

All Conditionally Classified M.B.A. students must fulfill the University Writing Skills Requirement (UWSR) and M.B.A. program proficiencies. The Writing Skills Requirement could be met as an undergraduate or graduate student at one of the CSU system campuses, with a score of 4.5 or better on the GMAT essay, by passing the Writing Skills Test (WST) or through coursework. Information about the Writing Skills Test and the courses can be found on the Testing Office website. The Website contains information on test dates, registration procedures and fees. Further information can be obtained from the Testing Office, Library, Room LI 3165A, phone 510-885-3661. If students have not satisfied the UWSR before they begin their graduate work, they must either take the WST or enroll in a first tier course by the end of their first quarter in the program.
 
Students are also expected to have completed M.B.A. proficiency requirements in introductory mathematics and statistics with a grade of "C" or better and within 7 years of starting in program. To satisfy the mathematics proficiency, students must complete the equivalent coursework in intermediate algebra, MATH 1130 or an equivalent course. The statistics requirement may be met by a course in statistics that is equivalent to STAT 2010 or STAT 1000.

Requirements for Graduation

To be eligible for the M.B.A. a student must have been Advanced to Candidacy (see Graduate Degree Information chapter of the catalog) and have completed 52-64 quarter units meeting the following criteria:

  • All have a course grade of "C" or better.
  • Have a combined 3.0 grade point average (minimum) in all units taken to satisfy the requirements of the student's degree program.
  • Have no more than 16 units for extension and/or transfer credit (any extension and/or transfer credit must be approved by the Program Director) and/or coursework taken in "Unclassified Postbaccalaureate" status.
  • All units earned within the five years immediately preceding the completion of the requirements for the degree.
  • Have completed a satisfactory program of study, defined below.
  1. Fundamental Coursework (0-12 units)

    Fundamental coursework must be completed before enrolling in any M.B.A. core course, except MKTG 6120 Managerial Communication and MGMT 6120 Globalization, Innovation and Sustainability. Fundamental coursework can be waived by passing an exam on a course by course basis. Exams are offered once per quarter. There is a fee of $25 for each exam. Please see the M.B.A. website http://www.mba.csueastbay.edu or contact the CBE Graduate Programs Office (VBT 430, phone 510-885-2419) for dates and registration information.

    1. ACCT 6015 Financial Accounting (4)
    2. ITM 6015 Information Systems Development and Management (4)
    3. MGMT 6015 Data Analysis and Decision Modeling for Managers (4)
  2. Core Coursework (36 units)

    MGMT 6120 and MKTG 6120 should be taken before other core courses. These two courses only require proficiencies as prerequisites. All remaining core courses require both proficiencies and fundamental coursework.

    1. MGMT 6120 Globalization, Innovation and Sustainability (4)
    2. MKTG 6120 Managerial Communication (4)
    3. ACCT 6215 Managerial Accounting (4)
    4. ECON 6215 Economics for Managers in a Global Economy (4)
    5. FIN 6215 Corporate Financial Management (4)
    6. MGMT 6215 Business, Government and Society (4)
    7. MGMT 6220 Operations and Supply Chain Management (4)
    8. MGMT 6225 Executive Leadership (4)
    9. MKTG 6215 Marketing Management (4)
  3. Capstone (4 units)
    • ENTR 6800 Entrepreneurship Practicum (4)
      or MGMT 6800 Seminar in Strategic Management (4)
  4. Electives or Option (12 units)

    Students take any 3 courses at the 6100 level or beyond selected from ACCT, ECON, ENTR, FIN, ITM, MGMT, or MKTG. Courses cannot otherwise be used as part of their degree program.
    or
    Students select one of the following options:

    Entrepreneurship Option (12 units)
    Required Courses (12 units)

    • ENTR 6480 Introduction to Entrepreneurship
    • ENTR 6485 New Venture Development
    • MGMT 6520 Negotiation for Managers and Entrepreneurs

    Finance Option (12 units)
    Select three courses from the following:

    • FIN 6305 New Venture Financing
    • FIN 6310 Seminar in Security Analysis and Portfolio Management
    • FIN 6315 Seminar in Options and Futures
    • FIN 6320 Studies in Financial Markets
    • FIN 6325 Financial Management of Banking Institutions
    • FIN 6360 Management of Risk and Insurance
    • FIN 6375 International Financial Management

    Human Resources and Organizational Behavior Option (12 units)

    1. Required course (4 units)
      • MGMT 6612 Strategic Human Resources: Frameworks for General Managers
    2. Electives (8 units). Select two courses from the following (we highly recommend that 3 courses be taken):
      • MGMT 6520 Negotiation for Managers and Entrepreneurs
      • MGMT 6560 High Performance Management
      • MGMT 6613 Topics in Human Resource Management
      • MGMT 6615 Strategic Compensation, Incentives, and Productivity 
      • MGMT 6618 Selecting, Maintaining and Retaining Employees
      • MGMT 6675 International Human Resource Management

    Information Technology Management Option (12 units)

    1. Required Courses (8 units)
      • ITM 6271 Database Management and Applications
      • ITM 6273 Business Intelligence and Knowledge Management
    2. Electives within Information Technology Management (4 units). Select one course from the following:
      • ITM 6130 Enterprise Management Systems
      • MGMT 6155 Applied Project Management (4)

    Marketing Management Option (12 units)
    Select three courses from the following:

    • MKTG 6401 Marketing Research
    • MKTG 6410 Buyer Behavior
    • MKTG 6411 Product Management
    • MKTG 6412 Pricing Management
    • MKTG 6413 Integrated Marketing Communication
    • MKTG 6414 Distribution Management
    • MKTG 6420 Seminar in Marketing Strategy
    • MKTG 6450 Seminar in Selected Marketing Topics
    • MKTG 6470 International Marketing

    Operations and Supply Chain Management Option (12 units)
    Select three courses from the following:

    • MGMT 6115 E-Commerce Enterprise Management
    • MGMT 6125 Purchasing Management & Strategic Sourcing
    • MGMT 6130 Enterprise Planning and Control
    • MGMT 6141 Service Operations Management
    • MGMT 6145 Logistics Management
    • MGMT 6150 Global Supply Chain Management
    • MGMT 6155 Applied Project Management

    Strategy and International Business Option (12 units)
    Select three courses from the following:

    • MGMT 6420 Competitive Strategy
    • MGMT 6440 Global Strategy
    • MGMT 6460 Strategic Management for a Sustainable Society
    • MGMT 6470 Management of Technology and Innovation
    • MGMT 6570 Management of the Multinational Firm

    Global Innovators Option (12 units) - Cohort Based Program Only
    Three courses will be selected from the following:

    • ENTR 6485 New Venture Development
    • FIN 6305 New Venture Financing
    • MGMT 6440 Global Strategy
    • MGMT 6150 Global Supply Chain Management
    • MGMT 6460 Strategic Management for a Sustainable Society
    • MGMT 6470 Management of Technology and Innovation
    • MGMT 6615 Strategic Compensation, Incentives and Productivity
    • MGMT 6560 High Performance Management
    • MKTG 6401 Marketing Research

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M.S.B.A.: Information Technology Management Option

Important Notice:
The Department is not currently accepting applications for the M.S.B.A. Please consult the Department or the online catalog for any changes.

Graduate Coordinator: Hongwei Du

The Master of Science in Business Administration, Information Technology Management (ITM) Option provides students with a balanced set of knowledge and skills by combining a comprehensive understanding of business operations with a solid grasp of contemporary information systems. This degree offers students a focused specialty in how Information Technology (IT) is applied in business organizations. The program objectives include:

  1. The M.S.B.A., ITM Option will provide hands-on experience and in-depth study of important IT topics including types of data, hardware components, operating systems, computers in e-Business, database and knowledge management systems, and other application software.
  2. The M.S.B.A., ITM Option will offer students an opportunity to learn IT infrastructure, and information systems security and control, and to apply IT to business fields.

Student Learning Outcomes

Students graduating with an M.S.B.A., Information Technology Management Option from Cal State East Bay will have achieved the following:

  1. Information Systems and Development. Graduate students will be able to demonstrate an advanced understanding of contemporary IT.
  2. Database Management and Applications. Graduate students will be able to design, implement, and manage databases.
  3. Business Intelligence. Graduate students will be able to acquire, validate, and represent data and information for building knowledge-based intelligent systems.
  4. IT in Business Organizations. Graduate students will be able to apply database systems, knowledge-based systems, and information systems development skills in business operations and decision making.

Admission

The M.B.A. is open to students who hold a baccalaureate degree from an accredited college or university.  Each applicant is evaluated on the basis of

  • past academic performance as reflected in undergraduate grade point average and subsequent coursework; and
  • results of the Graduate Management Admissions Test (GMAT) in verbal, quantitative, and the “Index Score”  that involves the total GMAT score, Index Score = (Upper Division GPA x 200) + Total GMAT]. Admission to the program is selective. The average GPA and GMAT score of applicants admitted to the program varies from year to year. For last year’s admitted students profile, please visit the CBE Graduate Programs Office.
  • GRE score, if provided.

Proficiencies

All Conditionally Classified M.S.B.A. students must fulfill the University Writing Skills Requirement (UWSR) and M.S.B.A. program proficiencies. The Writing Skills Requirement could be met as an undergraduate or graduate student at one of the CSU system campuses, with a score of 4.5 or better on the GMAT essay, by passing the Writing Skills Test (WST) or through coursework. Information about the Writing Skills Test and the courses can be found on the Testing Office website. On the Website you will find information on test dates, registration procedures and fees. Further information can be obtained from the Testing Office, Warren Hall Room 245, phone 510-885-3661. If students have not satisfied the UWSR before they begin their graduate work, they must either take the WST or enroll in a first tier course by the end of their first quarter in the program.

Students are also expected to have completed M.S.B.A. proficiency requirements in introductory mathematics and statistics with a grade of "C" or better and within 7 years of starting in the program. To satisfy the mathematics proficiency, you must have completed equivalent coursework in intermediate algebra. If you have not completed such coursework, you can take MATH 1130 or an equivalent course. The statistics requirement may be met by a course in statistics that is equivalent to STAT 2010 or STAT 1000.

Requirements for Graduation

To be eligible for the M.S.B.A. you must have been Advanced to Candidacy (see Graduate Degree Information chapter of the catalog) and have completed 45-49 quarter units meeting the following criteria:

  • All have a course grade of "C" or better.
  • Have a combined 3.0 grade point average (minimum) in all units taken to satisfy the requirements of the student's degree program.
  • Have no more than 13 units for extension and/or transfer credit (any extension and/or transfer credit must be approved by the Program Director) and/or coursework taken in "Unclassified Postbaccalaureate" status.
  • All units earned within the five years immediately preceding the completion of the requirements for the degree.
  • Have completed a satisfactory program of study, defined below.
  1. Fundamental Coursework (0-4 units)

    Fundamental coursework must be completed before enrolling in any MSBA required course. Fundamental coursework can be waived by passing an exam. Exams are offered once per quarter. There is a fee of $25 for each exam. Please see the M.B.A. website www.mba.csueastbay.edu or contact the CBE Graduate Programs Office (VBT 430, phone 510-885-2419) for dates and registration information.

    • ITM 6015 Information Systems Development and Management (4)
  2. Required Courses (8 units)
    • ITM 6271 Database Management and Applications (4)
    • ITM 6273 Business Intelligence and Knowledge Management (4)
  3. Elective Courses (32 units)

    Select eight courses from the following:

    • ENTR 6485 New Venture Development (4)
    • FIN 6305 New Venture Finance (4)
    • ITM 6130 Enterprise Management Systems (4)
    • MGMT 6115 E-Commerce Enterprise Management (4)
    • MGMT 6141 Service Operations Management (4)
    • MGMT 6150 Global Supply Chain Management (4)
    • MGMT 6155 Applied Project Management (4)
    • MGMT 6470 Management of Technology and Innovations (4)
    • MGMT 6520 Negotiation for Managers and Entrepreneurs (4)
  4. Capstone Experience (5 units)
    • ENTR 6800 Entrepreneurship Practicum (4) and ITM 6899 Project (1)
      or
    • MGMT 6800 Seminar in Strategic Management (4) and ITM 6899 Project (1)

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M.S. in Taxation

Graduate Coordinator: Gary McBride

Features

The California State University, East Bay Master of Science in Taxation is designed for professionals who seek a high quality educational experience learning taxation, with the extraordinary flexibility unique to online education. Lectures by experienced tax professionals are easily viewed with free media player software. Robust student/faculty interaction is an integral component of each class. The program is accredited by both the Western Association of Schools and Colleges (WASC) and the Association to Advance Collegiate Schools of Business (AACSB). The 100% online format makes the program convenient and accessible for anyone in the world, not merely those who live or work in the San Francisco East Bay Area.

Admission

The Master of Science in Taxation program is open to students who hold a baccalaureate degree from an accredited college or university. Each applicant is evaluated on the basis of past academic performance as reflected in undergraduate grade point average and subsequent coursework, and one of the following:

  • Results of the Graduate Management Admissions Test (GMAT) in verbal, quantitative, and the “Index Score” that involves the total GMAT score, Index Score = (Upper Division GPA x 200) + Total GMAT), or
  • Passage of the U.S. C.P.A Examination, or
  • Passage of the U.S. Enrolled Agents Examination.

Admission to the program is selective. The average GPA and GMAT score of applicants admitted to the program varies from year to year. For last year’s admitted students profile, please visit the CBE Graduate Programs Office. 

Foundation Coursework (0-12 units)

In order to be considered for "Classified Graduate" standing in the Master of Science in Taxation program, you must satisfy the following undergraduate courses or equivalent:

  • ACCT 2251 Introduction to Financial Accounting (4)
  • ACCT 2253 Introduction to Managerial Accounting (4)
  • ACCT 3220 Tax Accounting: Fundamentals and Individuals (4)
    or ACCT 6420 Fundamentals of Federal Income Taxation (4)

Proficiency Evaluation

Proficiency Evaluation to be satisfied: University Writing Skills Requirement (UWSR).

Requirements for Graduation

To be eligible for the M.S. in Taxation, you must:

  1. have been a "Classified Graduate" student and Advanced to Candidacy (see the Classification Status section, above).
  2. have completed 45 quarter units of which
    1. all are beyond the prerequisite coursework;
    2. all have a course grade of "C" or better and a 3.00 GPA;
    3. all are applicable to the degree;
    4. at least 32 are in residence as a "Classified and/or Conditionally Classified Graduate" student;
    5. not more than 13 are for extension and/or transfer credit (any extension and/or transfer credit must be approved by the Program Director) and/or coursework taken in "Unclassified Postbaccalaureate" status;
    6. all are earned within the five years immediately preceding the completion of the requirements for the degree;
  3. not more than 5 units are for thesis, independent study and/or a project.
  4. have a 3.0 grade point average for all units taken to satisfy the requirements of the student's degree program.
  5. have completed a satisfactory program of study as determined by the College of Business and Economics and the university.

Curricular Requirements (45 units)

  1. Required Courses (24 units)
    • ACCT 4220 Tax Accounting: Corporate Tax (4)
      or ACCT 6202 Corporate Tax (4)
    • ACCT 6222 Income Taxation of Partners and Partnerships (4)
    • ACCT 6223 Federal Tax Research, Procedures, and Penalties (4)
    • ACCT 62241 Advanced Corporate Taxation (4)
      or ACCT 62271 S Corporations and Other Flow-Through Entities (4)
    • ACCT 6258 Tax Planning for Individuals (4)
    • ACCT 6410 Tax Accounting Periods and Methods (4)

    We recommend that ACCT 6223 be taken as one of the first three classes in the program.

  2. Elective Courses (16 units)

    Select 16 units from the following:

    • ACCT 62241 Advanced Corporate Taxation
      or 62271 S Corporations and Other Flow-Through Entities (4)
    • ACCT 62262 State and Local Taxation (4)
    • ACCT 6229 Estate/Gift Tax and Income Taxation of Estates and Trusts (4)
    • ACCT 6470 International Tax: Inbound (if not used to fulfill the International Requirement) (4)
    • ACCT 6472 International Tax: Outbound (if not used to fulfill the International Requirement) (4)
    • ECON 6370 Seminar: Public Sector Economics (4)
  3. International Requirement (4 units)
    • ACCT 6470 International Tax: Inbound (if not used to fulfill an Elective Requirement) (4)
    • ACCT 6472 International Tax: Outbound (if not used to fulfill an Elective Requirement) (4)
    • ECON 6700 Seminar: International Trade (4)
    • ECON 6710 Seminar: International Economic Development (4)
    • FIN 6375 International Financial Management (4)
    • MGMT 6440 Global Strategic Management and Strategic Alliances (4)
    • MGMT 6675 Seminar in International Human Resources Management (4)
    • MKTG 6470 International Marketing (4)
  4. Capstone Experience (1 unit)
    • ACCT 6899 Project (1) completed in conjunction with one of the last three classes in the program.

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Other Degree Requirements

In addition to departmental requirements, every student must also satisfy the university requirements for graduation which are described in the Graduate Degree Information chapter of this catalog. These requirements include the 32-unit residence requirement, the five-year rule on currency of subject matter, the minimum number of units of 6000-level courses, the 3.00 grade point average, and the University Writing Skills Requirement. For information on meeting the University Writing Skills Requirement, see the Testing Office website or call 510.885.3661.

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Transfer of Courses

Upper division prerequisite and foundation and graduate courses will only be considered for equivalency or transfer credit if they are from AACSB accredited institutions. Exceptions will be made for programs that have current and signed agreements with the College of Business and Economics.

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Taxation Certificate

The graduate Taxation certificate program is designed to meet the needs of those who wish to focus on taxation courses. This program is offered in a 100% online format.

Admission

The program is open to students who hold a baccalaureate degree from an accredited college or university. Admission into the graduate Taxation certificate program requires that at least two of the following standards be met:

  1. Satisfactory performance on the Graduate Management Admissions Test (GMAT) or passage of the U.S. Uniform Certified Public Accountants exam or the Federal Enrolled Agents exam.
  2. Acceptable grade point average on all course work prior to admission into the certificate program;
  3. A record of appropriate employment.

Prerequisite Courses (12 units)

(These prerequisite courses may be satisfied through equivalencies.)

  • ACCT 2251 Introduction to Financial Accounting (4)
  • Eight additional units of ACCT 2000 or 3000 level coursework covering financial reporting/analysis, tax accounting fundamentals, and individual taxation, with consent of advisor (8)

Curricular Requirements

  1. Required Courses (20 units)
    • ACCT 4220 Tax Accounting: Corporate Tax (4) or ACCT 6202 Corporate Tax (4)
    • ACCT 6222 Income Taxation of Partners and Partnerships (4)
    • ACCT 6223 Federal Tax Research, Procedures, and Penalties (4)
    • ACCT 6258 Tax Planning for Individuals (4)
    • ACCT 6410 Tax Accounting Periods and Methods (4)
  2. Elective Courses (8 units)

    Two of the following, one of which must be ACCT 6224 or ACCT 6227

    • ACCT 6224 Advanced Corporate Taxation (4)
    • ACCT 6226 Issues in State Taxation: California Income and Sales Taxes (4)
    • ACCT 6227 S Corporations and Other Flow-Through Entities (4)
    • ACCT 6229 Estate/Gift Tax and Income Taxation of Estates and Trusts (4)
    • ACCT 6470 International Taxation (4)

    Participants in the program will be required to have a minimum 3.0 grade point average in order to receive the certificate. No grade below a "B" in graduate courses and no grade below a "C" in undergraduate courses can be used in the program. All of the coursework must be completed within five years.

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Graduate Courses

Restricted to "Classified" and "Conditionally Classified" Graduate Students.

Course prerequisites are enforced but may be waived per approval of the director of Graduate Programs.

Accounting (Prefix: ACCT)
Course Number Course Information
6015
 Financial Accounting (4)
Focus on financial reporting, analysis, interpretation, and decision-making for managers. Topics include constructing, analyzing and interpreting financial statements; analyzing transactions, reporting and analyzing operating income, operating assets, debt financing, owner financing, and off-balance-sheet financing. Prerequisites: All CBE and University proficiencies, including the UWSR. A-F grading only.
6202
 Corporate Tax (4)
Corporate taxation from inception to dissolution. Also includes consolidated returns, multinational issues, multistate issues, S Corporations, and tax exempt corporations. Skills developed include tax research, analysis and technical writing in the context of the course subject matter. Undergraduate, upper division course plus a graduate tutorial module. Students in the M.S. in Taxation or MBA (Taxation Option) have registration priority. Not open to those with credit for ACCT 4220.
6215
 Managerial Accounting (4)
Focus on analyzing accounting information critical for managerial decision-making. Topics include cost estimation, cost-volume-profit analysis, product costing, activity-based costing and management, operational budgeting, capital budgeting decisions, pricing and target costing, performance evaluation, segment reporting, and balanced scorecard. Prerequisites: All CBE and University proficiencies, including the UWSR, and all MBA fundamental courses. A-F grading only.
6222
 Income Taxation of Partners and Partnerships (4)
Concepts and principles governing the taxation of partners and partnerships; including the tax effect of formation, partnership agreements, distributions, and dissolutions. Prerequisite: ACCT 3220 or 6420.
6223
 Federal Tax Research, Procedures, and Penalties (4)
Methods of researching federal tax issues using LEXIS and other research materials with a focus on case studies. Emphasis on administrative procedures, introduction to the judicial process, and taxpayer and preparer penalties. Prerequisite: ACCT 3220 or 6420.
6224
 Advanced Corporate Taxation (4)
Corporate liquidations, redemptions, reorganizations, carryovers of tax attributes, personal holding companies, accumulated earnings tax, collapsible corporations, consolidated returns, and employee compensation plans. Prerequisite: ACCT 4220 or 6202.
6226
 State and Local Taxation (4)
A study of principles and concepts of state and local taxation. Includes income tax, property tax and sales/use tax. Selected State of California tax issues are discussed as well as multistate tax issues. Considers individuals, partnerships, corporations, and other entities. Prerequisite: ACCT 3220 or 6420 or consent of instructor. May be repeated once for credit, for a maximum of 8 units.
6227
 S Corporations and Other Flow-Through Entities (4)
Concepts and principles governing the taxation of S corporations and S shareholders; including the tax effect of formation, operations, distributions, and liquidations. Selected advanced partnership issues.
6229
 Estate/Gift Tax and Income Taxation of Estates and Trusts (4)
Taxation of beneficiary, estate, gift, and related tax treatment of fiduciary entity. Focus on estate tax planning. Prerequisite: ACCT 3220 or 6420.
6258
 Tax Planning for Individuals (4)
Individual tax planning, minimizing taxes. Comprehensive personal financial planning: retirement income planning, estate planning, short-term investment planning. Tax consequences of property transactions and different arrangements, such as family trusts, wills, private annuities. Prerequisite: ACCT 3220 or 6420.
6410
 Tax Accounting Periods and Methods (4)
Cash and accrual methods, startup and organization costs, installment sales, accounting periods and the appropriate tax year-end, inventory methods including the uniform capitalization rules, original issue discount, bad debt reserves, and FASB 109. Prerequisite: ACCT 3220 or 6420.
6420
 Fundamentals of Federal Income Taxation (4)
Federal income taxation concepts applicable to individuals, corporations, partnerships. Gross income, deductions, credits, property transactions, tax accounting methods. Rules governing formation, operation, disposition of partnerships/corporations. Prerequisite: ACCT 6015. Not open to students in M.B.A. option in Taxation or M.S. Taxation.
6470
 International Tax: Inbound (4)
Primarily involves the study of taxation of Inbound International Business. Examines jurisdiction to tax citizens, residency issues, sources of income and deductions, U.S. taxation of foreign persons, and methods of transfer pricing. Prerequisites: ACCT 6420, or ACCT 3220 and 4220 or 6202.
6472
 International Tax: Outbound (4)
Primarily involves a study of taxation of outbound international business. Examines the U.S. tax effects of foreign branches and foreign entities, foreign tax credit limitations, international sales of goods, and transfer of rights and intangibles. Prerequisites: ACCT 6420, or ACCT 3220 and 4220 or 6202. Restricted to "Classified" and "Conditionally Classified" Graduate Students.
6510
 Accounting Theory (4)
Critical study of alternative accounting theories and their implications for accounting standard setting. Topics include information and decision theory, role of accounting in capital markets, information content of earnings, clean surplus theory, positive accounting theory, executive compensation, and earnings management. Prerequisite: ACCT 3212. A-F grading only.
6520
 Strategic Cost and Performance Management (4)
Design of cost and performance management systems for strategic managerial decision-making and for implementing strategy. Topics include activity-based costing systems, activity-based management, profit planning, evaluating profit performance, transfer pricing, balanced scorecard, and incentive and compensation systems. Prerequisite: ACCT 2253 or 6215. A-F grading only. Not open to students with credit for MGMT 6617.
6530
 Consolidations, Partnerships and Government Accounting (4)
Accounting for business combinations, consolidations, intercompany transactions, reorganization and foreign currency translation of subsidiaries; partnership formation, operation, ownership changes and liquidation; governmental and nonprofit budgeting and fund accounting, and financial statement presentation. Prerequisite: ACCT 3212. A-F grading only.
6540
 Financial Reporting for Special Industries (4)
In-depth study of financial reporting standards and accounting issues for banking and financial institutions and other topics for special industries including real estate, environmental and oil and gas accounting, accounting for high-tech firms and wine industries. Prerequisite: ACCT 3212. A-F grading only.
6541
 Healthcare Accounting (4)
In-depth study of financial reporting standards and accounting and cost management issues for healthcare organizations such as hospitals, medical centers, nursing homes, and health insurance companies. Prerequisite: ACCT 3212. A-F grading only.
6550
 Advanced Accounting Information Systems (4)
SOX and PCAOB requirements on internal controls, design of internal controls and audit trails in accounting information systems, implications of ERP on continuous financial reporting and attestation, knowledge and use of global financial reporting language XBRL and current topics. Prerequisite: ACCT 3170. A-F grading only.
6560
 Financial Statement Analysis and Business Valuation (4)
Analysis and forecast of financial statements for business valuation and financial strategies. Topics include financial statement analysis and forecast, business valuation using accounting and cash flow based models, valuation analysis for equity security, credit decisions, and mergers and acquisitions. Prerequisites: ACCT 3212 or consent of instructor. A-F grading only.
6570
 Financial Reporting Systems: Oracle Financial Applications I (4)
Design and implementation of financial reporting systems using Oracle Financial Applications. Topics include system design and implementation for a company from financial reporting analysis, chart of accounts design, transaction processing to reports generation using Oracle General Ledger and Receivables systems. Prerequisites: All foundation courses.
6571
 Financial Reporting Systems: Oracle Financial Applications II (4)
Design and implementation of financial reporting systems using Oracle Financial Applications. Topics include system design for a company from payable and asset system setup, payables and assets transaction processing to reports generation using Oracle Payables and Fixed Assets systems. Prerequisite: ACCT 2251 or 6015. A-F grading only.
6580
 International Financial Reporting and Standards (4)
Focus on international financial reporting standards and their applications, and the discussion of environmental dimensions influencing accounting development, comparative financial statement analysis across countries, and other accounting issues associated with multinational corporations. Prerequisite: ACCT 3212. A-F grading only.
6590
 Attestation and Information Systems Audit (4)
Topics include: current announcements of the PCAOB and the latest SAS, functions of internal audit under the Sarbanes-Oxley Act, application of the Enterprise Risk Management-Integrated Framework, information-technology audit using ACL and IDEA, and concepts of XBRL audit. Prerequisite: ACCT 4250. A-F grading only.
6600
 Mergers and Acquisitions (4)
Topics include: M&A process, legal and regulatory framework, accounting for M&As, taxation and acquisitions, strategic processes, theories of merger, empirical tests of M&A performance, valuation, alliances and joint ventures, international takeovers and restructuring, and strategies for creating value. Prerequisite: ACCT 2251 or 6015. A-F grading only.
6707
 Cross-Border Transfer Pricing (4)
Transfer pricing methods used for transfers of tangible and intangible property, services and financial products between U.S. corporations and their international affiliates. Advanced Pricing agreements between the U.S. and foreign tax authorities.
6898
 Cooperative Education (1-4)
Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities within the quarter enrolled. Prerequisites: at least 3.0 GPA, departmental approval of activity. May be repeated for credit, for a maximum of 4 units. No units may be counted toward any CBE graduate degree. CR/NC grading only.
6899
 Project (1)
If used for the M.S. Taxation: development and writing of a research paper relevant to taxation. Supervision by a tax faculty required. Prerequisite: "Classified Graduate" standing. A-F grading only.
6900
 Independent Study (1-4)
6909
 Departmental Thesis (1-4)
Development and writing of a research paper for submission to the department which specifies its format. Supervision by a departmental committee, at least one of whom must be a Cal State East Bay faculty member. Oral defense normally required. Should be taken concurrently with ACCT 6223 by students using ACCT 6909 for their terminal exercise. Prerequisite: "Conditionally Classified Graduate" standing. Maximum of one unit per student for students in the M.S. Taxation program.
6999
 Issues in Accounting (4)
Readings, discussion, and research on contemporary and/or significant issues in accounting. May be repeated for credit when content varies, for a maximum of 8 units.

Economics

See graduate Economics chapter for list of Economics courses.

Entrepreneurship (Prefix: ENTR)
Course Number Course Information
6480
 Introduction to Entrepreneurship (4)
Provides a survey of entrepreneurship and business ownership--including foundation concepts, the new venture creation process, financial estimation, and entrepreneurial decision-making. A highly participatory, integrative class, with lectures, case studies, extensive discussions, and student presentations. Prerequisites: All fundamental courses.
6485
 New Venture Development (4)
Students select, research, design, structure, document, and persuasively present a business plan for a new or growing entrepreneurial venture. Students learn and apply systematic approaches to business planning. A highly participatory, team-oriented, term project class. Prerequisites: All fundamental courses and ENTR 6480.
6800
 Entrepreneurship Practicum (4)
An integrative capstone experience in which students learn to develop business strategies and write a strategic business plan. This course is formatted as an experiential, hands-on consulting project working with small to mid-sized enterprises. Prerequisites: All CBE and university proficiencies, including the UWSR, all MBA fundamental courses, minimum of 36 units of core and/or option courses, and application for graduation on file. A-F grading only.
6909
 Departmental Thesis (1-4)
Development and writing of a research paper for submission to the department which specifies its format. Supervision by a faculty committee at least one of whom must be a Cal State East Bay faculty member. Prerequisite: graduate standing.
Finance (Prefix: FIN)
Course Number Course Information
6215
 Corporate Financial Management (4)
Theory and practice of financial decision making. Topics include corporate governance, corporate performance analysis, capital investment decisions, valuation and cost of capital, long-term financial policy, short-term financial policy, dividend policy decisions, mergers and acquisitions. Prerequisites: All CBE and University proficiencies, including the UWSR, and all MBA fundamental courses. A-F grading only.
6305
 New Venture Financing (4)
Concepts and practices of financing and financial management of a new venture or expansion of an existing growth business. Valuation, financial planning, corporate structuring, exit strategies, private placement, initial public offerings venture capital, and other current issues. Prerequisites: All fundamental courses and FIN 6215.
6310
 Seminar in Security Analysis and Portfolio Management (4)
Theory and practice of security investment. Investment environment and instruments, capital asset pricing theory, technical and fundamental analysis of common stock portfolio analysis, bond analysis and management, mutual funds and investment companies, and financial derivatives. Prerequisites: All fundamental courses and FIN 6215.
6315
 Seminar in Options and Futures (4)
Financial derivative markets. Option markets, valuation, and strategies; futures markets and strategies; risk management and hedging; swaps and financial engineering. Prerequisites: All fundamental courses and FIN 6215.
6320
 Studies in Financial Markets (4)
Evolution and structure of financial markets, instruments, and institutions. The process of intermediation including the development of risk reduction devices and the growth of securitization. Focus is on debt instruments and the role of global regulation. Prerequisites: All fundamental courses and FIN 6215.
6325
 Financial Management of Banking Institutions (4)
Comprehensive treatment of commercial bank management in today's financial services industry. Modern approach to understanding and managing the risks faced by banks. Methods of optimizing shareholder value, risk-return tradeoffs, regulatory and strategic issues. Prerequisites: All fundamental courses and FIN 6215.
6360
 Management of Risk and Insurance (4)
Identification, measurement, analysis, treatment, and administration of risk in the business firm. Insurance for commercial, professional, family and personal risk exposures and contract provisions for property, liability, health, and life insurance. Regulation and operation of insurance companies and related public policy issues. Prerequisites: All fundamental courses and FIN 6215.
6375
 International Financial Management (4)
Financial decision-making for multinational corporations, management of foreign exchange risk, foreign direct investment, multinational project evaluation, international diversification and risk-return analysis, international capital markets and capital structure. Prerequisites: All fundamental courses and FIN 6215.
6898
 Cooperative Education (1-4)
Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities within the quarter enrolled. Prerequisites: at least 3.0 GPA, departmental approval of activity. May be repeated for credit, for a maximum of 8 units. No units may be counted toward any CBE graduate degree. CR/NC grading only.
6900
 Independent Study (1-4)
6909
 Departmental Thesis (1-4)
Development and writing of a research paper for submission to the department which specifies its format. Supervision by a faculty committee, at least one of whom must be a Cal State East Bay faculty member. Prerequisite: graduate standing.
6910
 University Thesis (1-5)
Development and writing of a formal research paper for submission to the University in the specified bound format. Supervision by a departmental committee, at least one of whom must be a Cal State East Bay faculty member. Oral defense normally required. (See "University Thesis Writing Guide," www.csueastbay.edu/thesiswritingguide.)Prerequisite: classified graduate standing and advisor approval. Maximum of 5 units per student.
6999
 Issues in Finance (4)
Readings, discussion, and research on contemporary and/or significant issues in finance. Prerequisite: consent of instructor. May be repeated for credit when content varies, for a maximum of 8 units.
Information Technology Management (Prefix: ITM)
Course Number Course Information
6015
 Information Systems Development and Management (4)
Development of business information technology strategies and solutions for enterprise and global information management systems. Topics include the structure, analysis, design, and implementation of information technology systems. Prerequisites: All CBE and University proficiencies, including the UWSR. A-F grading only.
6130
 Enterprise Management Systems (4)
Design, selection and implementation of enterprise resource management (ERM) and enterprise resource planning (ERP) systems. Emphasis on integration and automation of business functions. Development of practical skills and utilization of enterprise resource planning software. Prerequisite: All fundamental courses.
6271
 Database Management and Applications (4)
Data modeling, database design and implementation, database administration, and database applications. Topics include: database design, incorporating business rules into entity-relationship (ER) models, transformation of an ER model into a relational database design, normalization of database tables, SQL data definition language and data manipulation language, views, triggers, data dictionary, and the Internet database environment. Prerequisite: All fundamental courses.
6273
 Business Intelligence and Knowledge Management (4)
This course covers computerized support for decision making, business intelligence, and knowledge management. Topics include: major tools and techniques of managerial decision support, the essentials of business intelligence, data warehousing definitions and architectures, data integration, data visualization, data mining concepts and applications, and approaches to knowledge management. Prerequisite: All fundamental courses.
6898
 Cooperative Education (1-4)
Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities within the quarter enrolled. Prerequisites: at least 3.0 GPA, departmental approval of activity. CR/NC grading only. May be repeated for credit, for a maximum of 4 units. No units may be counted toward any CBE graduate degree.
6899
 Project (1)
Development and writing of an information technology project. Supervision by an ITM faculty member required. Prerequisites: All fundamental and required coursework and proficiencies for the MSBA, Information Technology Option, including the UWSR. A-F grading only.
6900
 Independent Study (1-4)
6909
 Departmental Thesis (1-4)
Development and writing of a research paper for submission to the department which specifies its format. Supervision by a faculty committee, at least one of whom must be a Cal State East Bay faculty member. Prerequisite: graduate standing.
6999
 Issues in Information Technology Management (4)
Readings, discussion, and research on contemporary and/or significant issues in information technology management. May be repeated for credit when content varies, for a maximum of 8 units.
Management (Prefix: MGMT)
Course Number Course Information
6015
 Data Analysis and Decision Modeling for Managers (4)
Quantitative modeling and data analysis as they are applied for making managerial decisions in organizations. Topics include regression, correlation, forecasting models, optimization, decision analysis, project management, and simulation. Emphasis on usage of spreadsheet modeling and appropriate software technology. Prerequisites: All CBE and University proficiencies, including the UWSR. A-F grading only.
6115
 E-Commerce Enterprise Management (4)
Methods and applications of managing material, labor, and finance resources in service and manufacturing organizations utilizing computer-mediated network and World Wide Web. Emphasis on developing practical skills and using modern computer software in enterprise resource planning and e-commerce. Prerequisites: All fundamental courses and MGMT 6220.
6120
 Globalization, Innovation and Sustainability (4)
An integrative overview of personal, organizational, inter-organizational and societal processes of innovation, centered on the central challenges and expanding range of business opportunities relating to environmental and social sustainability found in the context of a globalizing economy. (Recommended as one of the first core MBA courses.)Prerequisites: All CBE and University proficiencies, including the UWSR. A-F grading only.
6125
 Purchasing Management and Strategic Sourcing (4)
Modern techniques in sourcing and negotiation, contract management, supply chain management, and computer-based purchasing systems. Seminar format with case studies and projects. Prerequisites: All fundamental courses and MGMT 6220.
6130
 Enterprise Planning and Control (4)
Modern methods of planning and managing resources in an organization including aggregate planning, enterprise resource planning and control, short-term scheduling, and maintenance. Emphasis on developing practical skills and utilizing modern computer applications in enterprise resource planning and control. Prerequisites: All fundamental courses and MGMT 6220.
6141
 Service Operations Management (4)
Contemporary methods and applications of service operations management, including those in service processes, planning, and scheduling. Seminar format with case studies, problem solving, and use of computer software. Prerequisites: All fundamental courses and MGMT 6220.
6145
 Logistics Management (4)
The physical distribution of goods. Methods of logistics analysis, planning, and scheduling. Use of information technology in logistics and logistics information systems. Logistical support to e-business operations. Emphasis on problem solving and use of computer software. Prerequisites: All fundamental courses and MGMT 6220.
6150
 Global Supply Chain Management (4)
Topics in global supply chain management, including synthesis of global logistics, operations, purchasing, and distribution into a cohesive strategy. Use of information technology, global strategic supply management planning, relationships, and quality. Prerequisites: All fundamental courses and MGMT 6220.
6155
 Applied Project Management (4)
Analysis of modern methods and tools of project management. Topics include project definition, time and resource scheduling, budgeting, risk management, and performance measurement. Emphasis on developing practical skills in managing projects through case studies and utilization of project management software. Prerequisites: All fundamental courses and MGMT 6220. A-F grading only.
6215
 Business, Government and Society (4)
Strengthens students' ability to anticipate, critically analyze and appropriately respond to the legal and ethical dilemmas that confront managers in a global economy. This course focuses on the challenges of responsible decision-making in complex, socially diverse business environments. Prerequisites: All CBE and University proficiencies, including the UWSR, and all MBA fundamental courses. A-F grading only.
6220
 Operations and Supply Chain Management (4)
Integrative overview of management and control of the processes that create and deliver the goods and/or services of a firm. Topics covered include operations strategy, product/process design, quality management, supply chain management, inventory management, and lean management. Prerequisites: All CBE and University proficiencies, including the UWSR, and all MBA fundamental courses. A-F grading only.
6225
 Executive Leadership (4)
Managers leverage people to meet and exceed performance expectations. Leadership is a critical means to this end. Practice of visioning, motivating, decision making, communicating effectively, managing group dynamics and using power and influence will establish your path to leadership. Prerequisites: All CBE and University proficiencies, including the UWSR, and all MBA fundamental courses. A-F grading only
6420
 Competitive Strategy (4)
Integrative treatment of competitive strategy, using research findings and cases. Emphasis is on industry analysis, competitive rivalry, and competitive advantage. Objective is to develop an analytical understanding of the factors that contribute to sustainable competitive advantage. Prerequisites: All fundamental courses.
6440
 Global Strategy (4)
Integrative treatment of global strategic management and strategic alliances. Emphasis is on the firm in the global competitive context, decisions to enter markets, how to compete in global markets, and how to develop and implement a global strategy. Prerequisites: All fundamental courses.
6460
 Strategic Management for a Sustainable Society (4)
Examines the strategic management of environmental issues and the functional and strategic responses of firms to deal with environmental issues. The domain of strategy and industry is expanded to incorporate environmental issues. Prerequisites: All fundamental courses.
6470
 Management of Technology and Innovation (4)
Examines the management of technology and innovation, the strategic problems of firms in high technology industries, with special attention to market structure, standards issues, and strategic responses by firms in highly turbulent environments. Prerequisites: All fundamental courses.
6520
 Negotiation for Managers and Entrepreneurs (4)
Managerial and entrepreneurial success requires agreement and collaboration with people both within and between firms. This course will examine a broad spectrum of negotiation settings to help you develop the skills needed to best negotiate deals and resolve problems. These skills build on core communication skills to focus on conflict mapping, distributive and integrative bargaining, alternate dispute resolution methods, and cultural patterns, to develop effective tactics in negotiations. Prerequisites: All fundamental courses.
6560
 High Performance Management (4)
Development of skills essential for high performing managers. Interactive course using combination of self-assessment instruments, experiential exercises, and cases to help you develop critical skills in building and managing high performing teams, communications, goal-setting, empowering people, persuasion, and dispute resolution. Prerequisites: All fundamental courses.
6570
 Management of the Multinational Firm (4)
A study of the operation of multinational firms in terms of marketing, finance, accounting, production, and personnel policies using case studies and current readings. Prerequisites: All foundation courses..
6612
 Strategic Human Resources: Frameworks for General Managers (4)
Application of theories from economics and organizational behavior to analyze core topics in strategic human resources management, including recruitment and screening, training, performance evaluation, compensation and benefits, job design, promotions, downsizing, outsourcing, unions, labor law, internal labor markets, and high-commitment HRM. Prerequisite: All fundamental courses. May be repeated once for credit with consent of department, for a maximum of 8 units.
6613
 Topics in Human Resource Management (4)
In-depth examination of a specific best practice or current issue in human resource management/industrial relations, such as Creativity and Innovation, Organizational Design and Change Management, or Managing Virtual Teams. Prerequisite: All fundamental courses. May be repeated for credit with consent of department, for a maximum of 8 units.
6615
 Strategic Compensation, Incentives, and Productivity (4)
Examines design of compensation and benefits systems to attract, retain, and motivate top talent in a dynamic organizational environment shaped by market, political, legal, and union constraints. Incentive pay, deferred compensation, pensions, layoffs, buyouts, corporate raiding, promotions, performance evaluation, etc. Prerequisite: ACCT 6015, ITM 6015, MGMT 6015
6618
 Selecting, Maintaining and Retaining Employees (4)
Students will understand regulations regarding hiring, execute successful job analyses for job descriptions, pre-employment selection tools (e.g. behavioral interviews) with psychometric tools, develop training and employee development programs to retain employees, use motivation theory and successfully implement a performance system. Prerequisites: All fundamental courses. Not open to students with credit for MGMT 4618.
6622
 Human Resources Information Systems (4)
Administration of human resources information systems. Topics include the uses and content of HRIS, effective organization and implementation of information systems, legal and ethical considerations of HRIS, effective reporting for management and employee users, and review of widely utilized systems. Prerequisites: All fundamental courses.
6675
 International Human Resource Management (4)
Learn to execute global best practice HR functions such as recruitment, selection, compensation and management development of employees the world over in order to stay globally competitive. Understand the impact of national and corporate culture on organizations. Prerequisites: All fundamental courses.
6800
 Seminar in Strategic Management (4)
An integrative capstone experience in which students learn to conduct a strategic situational analysis, identify strategic alternatives and write an implementation plan for a strategic initiative. Real world organizational opportunities relating to globalization, innovation and sustainability will be emphasized. Prerequisites: All CBE and university proficiencies, including the UWSR, all MBA fundamental courses, minimum of 36 units of core and/or option courses, and application for graduation on file. A-F grading only.
6898
 Cooperative Education (1-4)
Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities within the quarter enrolled. Prerequisites: at least 3.0 GPA, departmental approval of activity. May be repeated for credit, for a maximum of 8 units. No units may be counted toward any CBE graduate degree. CR/NC grading only.
6900
 Independent Study (1-4)
6909
 Departmental Thesis (1-4)
Development and writing of a research paper for submission to the department which specifies its format. Supervision by a faculty committee at least one of whom must be a Cal State East Bay faculty member. Prerequisite: graduate standing.
6910
 University Thesis (1-5)
Development and writing of a formal research paper for submission to the university in the specified bound format. Supervision by a departmental committee, at least one of whom must be a Cal State East Bay faculty member. Oral defense normally required. (See "University Thesis Writing Guide," www.csueastbay.edu/thesiswritingguide.) Prerequisites: "Classified Graduate" standing and advisor approval. Maximum of 5 units per student.
6999
 Issues in Management Sciences (4)
Readings, discussion, and research on contemporary and/or significant issues in management sciences. May be repeated for credit when content varies, for a maximum of 8 units.
Marketing (Prefix: MKTG)
Course Number Course Information
6120
 Managerial Communication (4)
Managerial communication concepts, tools, and skills. Emphasis on building effective oral and written communication skills. Apply communication tools and knowledge: self-assessment; theory of human communication; interpersonal communication; organizational communication; and intercultural communication. (Recommended as one of the first core MBA courses.) Prerequisites: All CBE and University proficiencies, including the UWSR. A-F grading only.
6215
 Marketing Management (4)
Core marketing management issues in a changing business environment, conceptual knowledge, analytical tools, and problem solving skills applicable to marketing. Topics include environmental scanning; target marketing process; customer relationship management; managing product, price, distribution, and promotion; and marketing control. Prerequisites: All CBE and University proficiencies, including the UWSR, and all MBA fundamental courses. A-F grading only.
6401
 Marketing Research (4)
Knowledge and training in process and techniques of acquiring, analyzing, interpreting and reporting information for decision-making. Topics include data collection instruments, sampling plan, statistical analysis and reporting of results. Hands-on learning is emphasized through assignments and/or project. Prerequisites: All fundamental courses and MKTG 6215.
6410
 Buyer Behavior (4)
Theories, concepts, methods, and empirical findings regarding buyers' decision-making processes and choice behavior from buyers, marketers, and public policy makers' perspectives. Lectures, discussion of research articles, case analysis, and research project emphasized. Prerequisites: All fundamental courses and MKTG 6215.
6411
 Product Management (4)
Knowledge and skills in the process of designing and marketing of new and existing products. Topics include product design, product positioning, market definition, segmentation, test marketing, and demand forecasting. Lectures, cases, and hands-on experience emphasized. Prerequisites: All fundamental courses and MKTG 6215.
6412
 Pricing Management (4)
Pricing strategies, tactics, methods, laws, treatment of costs, effect of sales promotion, consideration of competition and customers for pricing. Lectures, discussion of relevant articles, and analyses of cases and pricing problems emphasized. Prerequisites: All fundamental courses and MKTG 6215.
6413
 Integrated Marketing Communications (4)
Students learn marketing communications and promotion and apply knowledge and skills to develop an integrated marketing communication plan. Students learn decision techniques for positioning a brand using appropriate mix of advertising, sales promotion, sales force, and public relations. Prerequisites: All fundamental courses and MKTG 6215.
6414
 Distribution Management (4)
Students learn about marketing channels and design and manage appropriate channels and logistics for a variety of products. Lecture, project, case studies, and/or a simulation may be used to assist students in understanding distribution models. Prerequisites: All fundamental courses and MKTG 6215.
6420
 Seminar in Marketing Strategy (4)
Development of marketing strategy and plan based on the analysis of the environment, organization, competition, and customers. Topics include product portfolio analysis, demand estimates, market boundary, segmentation, competitive analysis, and planning. Emphasis on development of skills using analytical tools, cases, and/or simulation. Prerequisites: All fundamental courses and MKTG 6215.
6450
 Seminar in Selected Marketing Topics (4)
Concepts, tools and techniques associated with a special topic in marketing such as consumer behavior, or application of marketing to a specific situation such as business-to-business marketing, international marketing, marketing through the Internet. Prerequisites: All fundamental courses and MKTG 6215.
6470
 International Marketing (4)
Using cases and a project, students learn how to respond to differences in the cultural, political, legal and economic environments in other countries in designing effective market-entry, segmentation, positioning, and marketing-mix strategies. Ethical issues confronting global marketers are also discussed. Prerequisites: All fundamental courses and MKTG 6215.
6898
 Cooperative Education (1-4)
Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities within the quarter enrolled. Prerequisites: at least 3.0 GPA, departmental approval of activity. May be repeated for credit, for a maximum of 8 units. No units may be counted toward any CBE graduate degree. CR/NC grading only.
6900
 Independent Study (1-4)
6909
 Departmental Thesis (1-4)
Development and writing of a research paper for submission to the department which specifies its format. Supervision by a faculty committee at least one of whom must be a Cal State East Bay faculty member. Prerequisite: graduate standing.
6910
 University Thesis (1-5)
Development and writing of a formal research paper for submission to the University in the specified bound format. Supervision by a departmental committee, at least one of whom must be a Cal State East Bay faculty member. Oral defense normally required. (See also "University Thesis Writing Guide," www.csueastbay.edu/thesiswritingguide.) Prerequisites: "Classified Graduate" standing and advisor approval. Maximum of 5 units per student.
6999
 Issues in Marketing (4)
Readings, discussion, and research on contemporary and/or significant issues in marketing. May be repeated for credit when content varies, for a maximum of 8 units.

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Footnotes

  1. If ACCT 6224 is selected, then ACCT 6227 may be chosen as a taxation elective, and vice versa.
  2. ACCT 6226 may be repeated for credit with consent of the department.

 

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