Multimedia Graduate Program
College of Letters, Arts, and Social Sciences
James F. Petrillo (Art), M.I.D. Pratt Institute (New York)
Phillip Hofstetter (Art), M.A. California State University, Hayward
Gwyan Rhabyt (Art), M.F.A. California College of Arts and Crafts
Janet Green (Art), M.A. California State University, Hayward
Rafael Hernandez (Music), D.M. Indiana University
Graduate Coordinator: Gwyan Rhabyt (Art), M.F.A. California College of Arts and Crafts
The Multimedia master's degree is a unique interdisciplinary program that focuses on the creative and technical aspects of new technology to create, control, deliver, and present meaningful content in a variety of interactive forms. This degree draws upon elements from a number of fields, including art, computer science, education, business, and telecommunications.
The Multimedia graduate program mirrors real-world conditions by emphasizing teamwork and project oriented goals. Students learn the skills needed to adapt quickly to new environments, a valuable asset for any profession. Because multimedia is a rapidly developing and rapidly changing field, the program focuses as much on the enduring creative processes as on the transient technology.
The Multimedia master's is a two-year degree program. Most coursework is offered in the evening. During the first year, students develop a theoretical foundation in multimedia technology, enhance their creative skills and learn to work effectively in teams. During the second year, small teams of students with various backgrounds and talents create innovative, professional-quality, interactive multimedia projects. Ideas for group projects can originate from students, faculty, or external sources. Many of our student projects have won national and international awards.
Students in the Multimedia graduate program enjoy a number of benefits including small student-teacher ratios and a dedicated interdisciplinary faculty. Thesis project students have 24-hour access to their own professional quality multimedia production studio. These facilities are well equipped and maintained with the latest technology.
Student Learning Outcomes
Students graduating with an M.A. in Multimedia from Cal State East Bay will be able to:
- Demonstrate competency in digital imaging, and interactive, web, video, and audio production;
- Research and critically assess new developments in the field of multimedia at both the cultural and the technical level;
- Show an understanding of the effects of media and the evolution of information across a variety of media types; and
- Produce an interactive thesis project that demonstrates a novel and/or creative use of a single or combination of interactive technologies, with written documentation of a professional standard, by working within a collaborative team.
The Multimedia graduate program prepares students for successful careers in the new and thriving multimedia industry. As the only multimedia master's program in the state, it leads the way in training future multimedia producers and artists. Graduates can seek employment in positions where they work in teams or individually to produce artistic and commercial multimedia materials. Potential places of employment include film and video studios, graphic and exhibition design studios, production and post-production houses, publishers, corporate training and communication groups, support groups for scientific visualization, support groups for business presentation, and support groups for educational institutions.
Added career-oriented features of the Multimedia graduate program are its location in the San Francisco Bay Area, home to the hottest interactive digital media industry in the world.
The Multimedia Graduate Program is administered by a committee comprised of faculty members from the Departments of Art and Music from within the College of Letters, Arts, and Social Sciences.
Applicants are individually evaluated for admission to the Multimedia graduate program using the following criteria:
- A minimum GPA of 3.0 in the last 90 units of undergraduate work
- A portfolio of work reflecting the applicant's talents and abilities in digital and interactive media
- Evidence of professional experience in related fields
In addition to submitting a university application and application fee to the Admissions Office, applicants must complete a departmental application and submit it along with a statement of purpose, resume, work sample, two reference letters, and copies of academic transcripts. Applicants are selected by an admissions panel of the Multimedia Program Committee.
Students are admitted for the Fall quarter only. See the Multimedia Graduate Program website at multimedia.csueastbay.edu for the application deadline. No entrance exam is required for admission; however, international students must take the TOEFL exam and pass with a score of 213 or better.
Applicants who have not completed all prerequisite requirements may be placed in "Conditionally Classified Graduate" status if they can demonstrate the ability to complete these requirements.
Requirements for Continuation
Once admitted to the program, students must satisfy further requirements, e.g., they must satisfy the University Writing Skills Requirement. Students who have completed all the prerequisite requirements and the University Writing Skills Requirement are given "Classified Graduate" status. For information on meeting the University Writing Skills Requirement, see the Testing Office website at www.csueastbay.edu/testing or call 510.885.3661. Advancement to Candidacy is a university requirement for graduation. A student with "Classified Graduate" status may apply for Advancement to Candidacy after completing at least 20 quarter units towards the master's degree with a grade of "B" or higher in all classes. Before being Advanced to Candidacy, a student's complete course of study and progress must be approved by the Multimedia Program Committee.
Curricular Requirements (52 units)
- Required Courses (44 units)
- MM 6100 Tech I: Principles of Digital Multimedia (4)
- MM 6101 Multimedia Seminar (4)
- MM 6102 Application of Learning Theories to Multimedia Design (4)
- MM 6103 Business Basics in Multimedia (4)
- MM 6110 Tech II: Multimedia Network and Hardware Development (4)
- MM 6120 Tech III: Multimedia Software Development (4)
- MM 6805 Forum (1) (Must be repeated for a total of 4 units)
- MM 6860 Introduction to Multimedia Project Development (4)
- MM 6870 Multimedia Development I (4)
- MM 6880 Multimedia Development II (4)
- MM 6899 Project (4)
- Electives (8 units)
Select eight units of electives under advisement of graduate coordinator.
Other Degree Requirements
In addition to departmental requirements, every student must also satisfy the university requirements for graduation which are described in the Graduate Degree Information chapter of this catalog. These requirements include the 39-unit residence requirement, the five-year rule on currency of subject matter, the minimum number of units of 6000-level courses, the 3.00 GPA, and the University Writing Skills requirement. For information on meeting the University Writing Skills Requirement, see theTesting Office website at www.csueastbay.edu/testing or call 510.885.3661.
|Course Number||Course Information|
|6100||Tech I: Principles of Digital Multimedia (4)
Creation, capture, conversion, storage, transport and display of digital multimedia information. Physical basis of perception and digital representations. Multimedia input/output devices and processing architectures. Historical and conceptual basis of multimedia. Course is limited to graduate multimedia majors.
|6101||Multimedia Seminar (4)
Seminar on the conceptual strategies for multimedia development. Also examines key historical events in the emergence of multimedia forms and the role of multimedia in the creation of culture. Particular emphasis placed on small group working dynamics. Course is limited to graduate multimedia majors.
|6102||Application of Learning Theories to Multimedia Design (4)
Learning theories in creating effective educational multimedia for CD and World Wide Web. Trends in cognitive, social, psychological, developmental, and humanistic theories for multimedia content development. Prerequisite: MM 6101 and familiarity with at least one development methodology (e.g., computer software development, theater or video scripting, or educational materials development).
|6103||Business Basics in Multimedia (4)
Basic business skills for the new economy. Includes options for employment, various uses of multimedia in industry, and how to create a multimedia business. Business plan creation, marketing, cash flow analysis, and presentation skills are emphasized.
|6110||Tech II: Multimedia Network and Hardware Development (4)
Theory and practice of data networking. Analysis, design and construction of electronic multimedia components including the use of sensors, effectors and controllers. Prerequisite: MM 6100.
|6120||Tech III: Multimedia Software Development (4)
Introduction to scripting and programming for multimedia production. Prerequisite: MM 6110. Two hrs. lect., 4 hrs. act.
|6350||Audio Production for Multimedia (4)
Developing effective audio for multimedia programs using a variety of digital production tools. Students will develop multimedia audio presentations. Prerequisite: MM 4850. Two hrs. lect., 4 hrs. act.
|6600||Interactive Content Development (4)
Team-based interactive content development and management with work on faculty-derived projects. Field trips may be required. Portfolio review and skill assessment required for admittance. Prerequisite: Consent of instructor or Program approval. May be repeated twice for credit, when content varies, for a maximum of 12 units. A-F grading only.
Lectures and presentations by professionals and students working in a wide variety of multimedia related disciplines. Forums are open to the general public. May be repeated for credit, for a maximum of 4 units.
|6860||Introduction to Multimedia Project Development (4)
Small development projects to evaluate the potential of individual students to succeed as members of a thesis team. Establishment of research project teams and the development of thesis proposals. Prerequisites: MM 6100, 6101, 6120 and classified or conditionally classified standing in the Multimedia M.A. program.
|6870||Multimedia Development I (4)
Collaborative interdisciplinary teams begin to develop multimedia projects. Design and creation of interactive audio, video, graphic and narrative content. Prerequisite: MM 6860 and advancement to candidacy. Miscellaneous course fee. See quarterly Class Schedule for current fee.
|6880||Multimedia Development II (4)
Continuation of multimedia projects begun by the teams established in Multimedia Development I. Project prepared for completion in MM 6899. Prerequisite: MM 6870. A miscellaneous course fee will be charged. Consult the quarterly Class Schedule for the current fee.
|6898||Cooperative Education (1-8)
Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities. Prerequisites: at least a 3.0 GPA; departmental approval of activity. May be repeated for credit, for a maximum of 8 units. A maximum of 8 units accepted toward the major. CR/NC grading only.
Completion of an original professional quality digital interactive multimedia project and comprehensive written documentation. The project and documentation are submitted to the program committee which specifies the format. Weekly supervision by a faculty advisor and quarterly reviews by a faculty committee. Oral presentation of multimedia project is required. Prerequisite: MM 6880. Miscellaneous course fee. See quarterly Class Schedule for current fee.
|6900||Independent Study (1-4)
Independent study under direction of faculty. May be repeated for credit, with consent of advisor, for a maximum of 12 units.
|6999||Issues in Multimedia (4)
Readings, discussion, and research on contemporary and/or significant issues in multimedia. May be repeated for credit when content varies, for a maximum of 8 units.