Business Administration
- Department Information
- Program Description
- Major Requirements (B.S.)
- Other Degree Requirements
- Options
- Minors
- Secondary Level Teaching Program
- Undergraduate Courses
- Footnote
Department Information
Departments of Accounting and Finance, Economics, Management, Marketing and Entrepreneurship
College of Business and Economics
Student Service Center: (VBT 129, 510-885-3323)
Email: cbe_ssc@csueastbay.edu
Website: http://www.csueastbay.edu/cbe
Dean (Interim): Jagdish Agrawal
Deans Office: Valley Business and Technology Bldg., Rm 447
Phone: (510) 885-3291
Department of Accounting and Finance (VBT 442, 510-885-3397)
Professors Emeriti
Doris G. Duncan, Ph.D. Golden Gate University
Franklin Lowenthal, Ph.D. Stanford University
Professors
Micah Frankel (Chair), Ph.D. University of Arizona
Ching-Lih Jan, Ph.D. University of California, Berkeley
Christopher W. K. Lubwama, Ph.D. Simon Fraser University (Canada)
Nancy R. Mangold, Ph.D. University of California, Berkeley
Gary R. McBride, LL.M. Georgetown University Law Center
Diane Satin, Ph.D. University of California, Berkeley
Associate Professors
Siu-Kuen Scott Fung, D.B.A. Boston University
Y. Robert Lin, Ph.D. University of California, Los Angeles
Fung-Shine Pan, Ph.D. University of California, Berkeley
Tammie X. Simmons-Mosley, Ph.D. University of Wisconsin-Madison
Assistant Professors
Brian Du, Ph.D. Rutgers University Eric Fricke, Ph.D. Pennsylvania State University
M. Sinan Goktan, Ph.D. The University of Texas at Dallas
Kim Shima, Ph.D. University of Hawai'i at Manoa
John K. Tan, Ph.D. University of South Florida
Jing-wen Yang, Ph.D. University of Maryland
Department of Economics (VBT 442, 510-885-3265)
See the graduate Economics chapter for a listing of Economics faculty and a description of the Economics major.
Department of Management (VBT 440, 510-885-3307)
Professors
Jed DeVaro, Ph.D. Stanford University
Hongwei Du, Ph.D. Florida Institute of Technology
Xinjian Lu (Chair), Ph.D. University of Waterloo, Canada
Bijan Mashaw, Ph.D. Clemson University
Kenneth Pefkaros, Ph.D. University of Delaware
Zinovy Radovilsky, Ph.D. Scientific Research Institute of Labor (Moscow)
Asha Rao, Ph.D. Temple University
Harry Waters, Jr., Ph.D. University of Oregon
Donna L. Wiley, Ph.D. University of Tennessee at Knoxville
Associate Professors
Alan P. Goldberg, Ph.D. University of Massachusetts
Sharon Green, Ph.D. University of California, Berkeley
Vishwanath Hegde, Ph.D. University of Pittsburgh
Yi Jiang, Ph.D. Ohio State University
Daniel E. Martin, Ph.D. Howard University
H. Steven Peng, Ph.D. York University (Canada)
Glen Taylor, Ph.D. York University (Canada)
Gregory Theyel, Ph.D. Clark University
Assistant Professors
Ekin Alakent, Ph.D. University of Texas at Dallas
Sandip Basu, Ph.D. University of Washington
Ken Chung, Ph.D. Rutgers University
Chongqi Wu, Ph.D. University of Illinois at Urbana-Champaign
Jiming Wu, Ph.D. University of Kentucky
Department of Marketing and Entrepreneurship (VBT 440, 510-885-3326)
Professor Emeritus
Norman Smothers, Ph.D. University of California, Berkeley
Professors
Jagdish Agrawal, Ph.D. State University of New York at Buffalo
Sweety Law, Ph.D. Ohio State University
C. Joanna Lee (Chair), Ph.D. University of Texas at Austin
Cesar Maloles, Ph.D. City University of New York
Steve Ugbah, Ph.D. Ohio University
Associate Professors
Stevina Evuleocha, Ph.D. Ohio University
Brian McKenzie, Ph.D. University of Victoria (British Columbia)
Assistant Professors
Yi He, Ph.D. University of Hawai'i
Lan Wu, Ph.D. Georgia Institute of Technology
Institutes and Centers
Center for Economic Education
Director: Jane E. Lopus
Center for Entrepreneurship
Director: Brian McKenzie
Human Investment Research and Education (HIRE) Center
Director:
Smith Center for Private Enterprise Studies Director: Stephen Shmanske;
Associate Director: Micah Frankel
Program Description
The College of Business and Economics is committed to providing a broad and flexible professional education. The program offers students the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers. Recognizing the importance of ethics in the business community, business ethics is an important component in three of our required core classes.
The Business Administration major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization (option) corresponding to their desired career path. In addition, the program allows students flexibility to customize their program by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen option or to explore other subjects. The program is designed to encourage students to actively participate in shaping their program to fit their individual needs.
The undergraduate and the graduate programs in Business Administration are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).
Students are encouraged to meet with an advisor to discuss selection of electives. For more information and advising, contact the Business and Economics Student Service Center, VBT 129, (510) 885-3323.
Student Learning Outcomes
Students graduating with a B.S. in Business Administration from Cal State East Bay will have achieved the following:
- International/Global Perspective. Each student can identify and communicate the variety of risks and opportunities of doing business in a global environment.
- Ethical Responsibilities in Organizations and Society. Each student can identify and evaluate ethical issues and articulate defensible resolutions for practical situations involving financial issues, human resource management and marketing.
- Knowledge of Technological and Analytical Tools Necessary for Solving Complex Business Problems. Students have learned how information technology and analytical tools are used to aid decision-making in organizations. They can identify, analyze and solve complex business problems using appropriate technological and analytical tools.
- Communication Skills and Teamwork. Each student can communicate in a variety of domains that include writing, speaking, listening, reading and the impact of technology in a variety of communication situations.
- General Management Knowledge. Each student will demonstrate knowledge in the following management areas including computer information systems, accounting, marketing, economics, finance, management, and management science.
Major Requirements (B.S.)
Expiration of Courses
Major/option requirement courses will expire ten years after completion of the quarter in which they are earned. Expired courses cannot be used to fulfill degree requirements and must be replaced by current credits. Requests for waivers of the ten-year limit for extenuating circumstances, other than mere failure to register, are made to the department chair in which the course resides and the director of undergraduate programs.
Transfer of courses
Upper division courses will only be considered for equivalency or transfer credit if they are from AACSB accredited institutions. Exceptions will be made for programs that have current and signed agreements with the College of Business and Economics.
Consult an advisor in your major department for clarification and interpretation of your major requirements. The major consists of 101-113 units; the B.S. degree requires a total of 180-181 units. The Business Administration major consists of (1) lower division core requirements, (2) upper division core requirements, and (3) requirements in an option, a second major, or in an approved minor from outside the College of Business and Economics.
- Lower Division (29-33 units)
- ACCT 2251 Introduction to Financial Accounting (4)
- ACCT 2253 Introduction to Managerial Accounting (4)
- ACCT 2701 Legal Environment of Business (4)
- ECON 2301 Principles of Microeconomics (4)
- ECON 2302 Principles of Macroeconomics (4)
- MATH 1810 Mathematics for Business and Social Science (4)
- STAT 2010 Elements of Statistics for Business and Economics (5)
or 1000 Elements of Probability and Statistics (5) - P/C Software Proficiency (students lacking this proficiency may take ITM 1270) (0-4)
- Upper Division Core Requirements (40 units) All lower division core requirements must be completed prior to enrollment in upper division courses.
- ITM 3060 Information Technology Management (4)
- ECON 3107 Global Economic Analysis (4)
or MGMT 4670 Multinational Business (4) neither ECON 3107 nor MGMT 4670 can be used to satisfy a Core Elective requirement - ECON 3551 Managerial Economics and Business Strategy (4)
- FIN 3300 Financial Management (4)
- MGMT 3100 Decision Science (4)
- MGMT 3614 Organizational Behavior (4)
- MGMT 3620 Introduction to Production and Operations Management (4)
- MGMT 4500 Business, Government and Society (4)
or ACCT 4911 Ethics, Regulation and Financial Statement Fraud (accounting students only) (4) - MGMT 4650 Seminar in Strategic Business Management (4)
- MKTG 3401 Marketing Principles (4)
- Core Electives (12-16 units)
Twelve (12) units of any upper division ACCT, ECON, ENTR, FIN, ITM, MGMT, or MKTG course that is not counted toward the student's primary option if that primary option is ACCT (excluding 3898, 4900; ACCT 3228, 4227, 4915; ECON 3000, 3107; MGMT 4670);
or Sixteen (16) units of any upper division ACCT, ECON, ENTR, FIN, ITM, MGMT, or MKTG course that is not counted toward the student's primary option if that primary option is any other than ACCT (excluding 3898, 4900; ACCT 3228, 4227, 4915; ECON 3000, 3107; MGMT 4670) - Option Requirements (16-28 units)
If you wish to have more than one option recorded on your permanent record, the pattern of courses taken to fulfill each additional option must differ by at least 3 courses and 12 units from any other option or combination of options certified for you. You cannot count core electives towards classes required in your primary option, but you can count such classes towards a secondary option or minor. For example, if your primary option is accounting, then your core electives cannot be used to satisfy the 28 units in the Accounting option. The core electives for an accounting student can count towards another option. For example, a student whose primary option is Accounting, could take three marketing classes as core electives (the maximum number of core electives for Accounting option students), and would be able to count those classes towards a Marketing option.
As with a secondary option, core electives can be used to satisfy a minor. Courses within a minor must differ from the courses within the student's primary option by 18 units, except the Economics minor. Students can use ECON 3006 to fulfill their core requirements and Economics minor requirements and use core electives and/or required option courses to complete the minor. See the Economics chapter in the undergraduate section of this catalog for further details.
Business Administration majors may substitute an approved minor from outside the College of Business and Economics for the option requirement. Interdisciplinary minors (Advertising, Communication Skills, and International Business) are acceptable. Students choosing to do an approved minor in place of an option must complete all of the lower division and upper division Business Administration core courses plus the additional units necessary for their minor. The program content of their minor must be approved by the CBE advisor and an advisor from the area of the minor. The degree for students taking this route will be a B.S. degree, Major in Business Administration, Minor in ____. Note again that, where otherwise appropriate, units used to satisfy the requirements of a minor can also meet general education and/or major requirements. Courses taken for a minor that are to be used in place of an option must be taken for a letter grade.
Other Degree Requirements
In addition to major requirements, every student must also complete the University requirements for graduation which are described in the Baccalaureate Degree Requirements chapter in the front of this catalog. These include the General Education-Breadth requirements; the second composition (ENGL 1002) requirement; the cultural groups/women requirement; the performing arts/activities requirement; the U.S. history, U.S. Constitution, and California state and local government requirement; the University Writing Skills Requirement; and the residence, unit, and grade point average requirements.
Options
A student cannot have both an option and a minor in the same area.
Accounting (28 units)
All business operations are involved with decision-making, and accounting is an integral part of this process. The task of accounting is to identify, measure, and communicate relevant information for decision-making purposes. The demand for well-trained accountants remains high. The program is rigorous, challenging, interesting, and rewarding. The program will prepare students for employment in private, public, and non-profit accounting, and will aid in the preparation for all professional examinations.
Required courses:
- ACCT 3170 or 4704
- ACCT 3211, 3212
- 3213; ACCT 3220 or 4220
- two ACCT 3000-4000 level courses beyond those listed as required (excluding ACCT 3228, 3898, 4227, 4900, 4915)
Notes:
- If ACCT 3170 is selected as a required course, ACCT 4704 may be selected as an option elective. If ACCT 4704 is selected as a required course, ACCT 3170 may be selected as an option elective.
- If ACCT 3220 is selected as a required course, ACCT 4220 may be selected as an option elective. If ACCT 4220 is selected as a required course, ACCT 3220 may be selected as an option elective.
- ACCT 4223 may be used as a substitute for one of the following: ACCT 2701 or 4500. If substituted, select three electives from the remaining accounting electives available.
Advertising and Public Relations (16 units)
Students completing this option acquire the knowledge and skills necessary for effective management of an organization's advertising and public relations program. Advertising and Public Relations is recognized as an important element of a firm's integrated marketing communication. This option leads to a variety of careers in advertising, such as account management, advertising creation, media planning, advertising research, and corporate advertising and promotion management.
Required courses: MKTG 3410, 3425, and choice of two from MKTG 3445, 4400, 4412, 4415, 4417, 4450, 4470, 4485. Strongly recommended: PSYC 1000 (or one of 1001 or 1005). PSYC courses may also satisfy lower division G.E. requirements. A student cannot receive both an Advertising and Public Relations option and an Advertising minor.
Business Economics (16 units)
The Business Economics option concentrates on the economic aspects of business decision-making. The coursework emphasizes forecasting product demand, setting product prices, estimating production costs, calculating firm profitability, evaluating investment alternatives, and assessing the effects of government regulations and industry competition on firm performance and strategy. Students selecting this option will be prepared for careers in banking, finance, economic forecasting, and business economics. The option also provides an excellent background for graduate training in economics and business. Students in this option are encouraged to take ECON 3107 instead of MGMT 4670, and STAT 2010 instead of STAT 1000 as part of their required core coursework.
Required courses: ECON 3310 and 3005 or 3006 and two additional upper division economics courses (excluding ECON 3000). A student may not apply both 3005 and 3006 to this option. A student cannot receive credit for both an Economics major or minor and the Business Economics option in the Business Administration major.
Corporate Management (16 units)
In a dynamic, changing, and uncertain environment, a broad managerial education can provide career advantages in terms of flexibility and breadth of knowledge. This option enables students to customize, within guidelines, their managerial education based upon their interests, strengths, and perceived career opportunities.
Required courses: MGMT/ENGR 3600. Select three additional courses from the following seven academic categories with no more than one course per category. Note that some of these courses may require additional prerequisites; if these prerequisites are from the same academic discipline, they may not be counted as electives in this option.
- Accounting
- ACCT 3170
- ACCT 3230
- Economics
- ECON 3000
- ECON 3005/3006
- ECON 3170
- ECON 3190
- ECON 3200
- ECON 3310
- ECON 3370
- ECON 3375
- ECON 3500
- ECON 3680
- ENGR/ECON 3140
- Entrepreneurship
- ENTR 4485
- ENTR 4490
- Finance
- FIN 3360
- FIN 3400
- FIN 4300
- FIN 4310
- FIN 4315
- FIN 4320
- FIN 4370
- FIN 4375
- Information Technology Management
Any ITM prefix course, except ITM 1270 or 3060; - Management
- MGMT 3110
- MGMT 3610
- MGMT 3612
- MGMT 3616
- MGMT 3624
- MGMT 3626
- MGMT 3645
- MGMT 4640
- PHIL/MGMT 3560
- Marketing
- MKTG 3410
- MKTG 3415
- MKTG 3425
- MKTG 3440
- MKTG 3445
- MKTG 3495
- MKTG 4412
- MKTG 4415
- MKTG 4417
- MKTG 4450
- MKTG 4470
- MKTG 4585
Entrepreneurship (16 units)
This option concentrates on the management of existing small and medium size businesses, the procedures for establishing new ventures either as new firms or as subdivisions of existing firms, and the problems confronting new venture managers during the critical start-up period. The option provides an excellent preparation to those who plan to have their own firm, to be employed by small or medium size business firms with high growth potential, or to work in positions within financial institutions, government agencies, management consulting firms, and marketing agencies that deal primarily with the needs and problems of small to medium sized firms.
Required courses:
- ENTR 4485
- ENTR 4490
- Choice of two from:
- ACCT 3230
- FIN 4415
- ITM 4278
- MGMT 3610
- MKTG 3415
- MKTG 3425
- MKTG 3440
- MKTG 3445
- MKTG 4415
- MKTG 4585
- or one course selected in consultation, and with the approval of the department chair of Marketing and Entrepreneurship.
Students wishing to take ITM 4278 must fulfill the ITM 3060 prerequisite. Students wishing to take FIN 4415 must fulfill the FIN 4410 prerequisite. Note that FIN 4410 requires FIN 3400 as a prerequisite. Strongly recommended: PSYC 1000 (or one of 1001 or 1005). PSYC courses may also satisfy lower division G.E. requirements.
Finance (16 units)
The Finance option is designed to prepare students for careers in the financial management of business firms, banks, related financial institutions, and in investment banking, investment management, and securities brokerage. In addition to the development of a theoretical basis of decision-making, coursework emphasizes experience in solving the problems that face the financial manager.
Required courses:
- FIN 4300
- choice of three from:
- ECON 3310
- FIN 3360
- FIN 3400
- FIN 4310
- FIN 4315
- FIN 4320
- FIN 4370
- FIN 4375
- FIN 4410
- FIN 4415
- FIN 4470
Students wishing to take FIN 4370 must fulfill the MATH 1305 prerequisite.
Human Resources Management (16 units)
The Human Resources Management option concentrates on the management of people in the workplace. It prepares students for careers in human resources management and labor relations in business, government, and labor organizations. Those with a strong interest in human behavior will find this to be an appropriate area of study. Coursework is concerned with management of human resources, including selection, training, evaluation, and compensation of employees.
Required courses:
- MGMT 3610
- choice of three from:
- MGMT 3612
- MGMT 3616
- MGMT 3680
- MGMT 4615
- MGMT 4618
- MGMT 4675
- PHIL/MGMT 3560
Recommended courses: MGMT/ENGR 3600, STAT 3100. Students considering this option are strongly advised to take PSYC 1000, which may also satisfy lower division GE requirements.
Information Technology Management (ITM) (16 units)
This option prepares the graduate for management positions in the IT (information technology) industry. With the emergence of technology such as the internet, ERP systems and wireless communication, IT applications are now a fundamental and organic component of every business discipline. This option gives you a comprehensive overview of these applications in different functional areas of an organization such as accounting/finance, marketing, manufacturing, distribution and human resource management. As a graduate of this option you would have a solid understanding of IT applications in different areas of business, how they embed within their respective business processes and add value to them.
Required courses:
- ITM 4271
- ITM 4272
- choice of two from:
- ITM 4273
- ITM 4277
- ITM 4278
A student cannot receive credit for both an ITM option and minor..
Marketing Management (16 units)
The task of marketing is to help an organization create and maintain satisfying relationships with its important customers. Students completing the Marketing Management option acquire the knowledge and skills necessary to understand the needs of customers and the market, to design effective marketing strategies, and to successfully implement and monitor the chosen marketing program. Global competition coupled with technological advances forces both for-profit and nonprofit organizations to revitalize the marketing function for their success. The growing awareness of the importance of marketing has led to an increase in the number of marketing positions available. The option prepares students for careers in advertising and promotion, brand and product management, sales and sales management, retailing, non-profit, international marketing, marketing research, new product planning, marketing logistics and public relations.
Required courses:
- MKTG 3445
- MKTG 4400
- choice of two from:
- MKTG 3410
- MKTG 3425
- MKTG 3440
- MKTG4417
- MKTG 4450
- MKTG 4470
- MKTG 4585
Strongly recommended: PSYC 1000 (or one of 1001 or 1005). PSYC courses may also satisfy lower division G.E. requirements. A student cannot receive credit for both a Marketing Management option and a Marketing minor.
Operations and Enterprise Resource Management (16 units)
This option is designed to prepare students to manage the operational activities of a firm in an integrated manner with other functional areas. Subjects covered include project management, service operations, enterprise resource planning and control, logistics and quality management. Throughout, an emphasis is placed on the role of information technology, especially enterprise software, in managing the resources of an organization.
Required courses:
- MGMT 4640
- choice of three from:
- MGMT 3110
- MGMT 3624
- MGMT 3626
- MGMT 3645
- MGMT 4625
- (May include up to 4 units from ACCT 3170, 3230; FIN 4300; any ITM prefix course, except ITM 1270 and 3060; MKTG 4400; MGMT 3610.) Any student wishing to take MKTG 4400, must fulfill the prerequisites of "MKTG 3401 and any one course from MKTG 3410, 3425, 3440, 3445, and 4417."
Real Estate Management (16 units)
This option prepares students for careers in environmental and urban planning, lending and title institutions, investment, site location, real estate management, and real estate brokerage. The program is available to students with no prior work in real estate and, in addition, enables students of real estate in the community colleges to finish a baccalaureate major in Business Administration while building on the real estate courses offered by the community college. This is an advanced, comprehensive program in real estate management combined with a solid core of related business administration courses.
Required courses:
- FIN 3400
- and choice of three from:
- ECON 3500
- FIN 4410
- FIN 4415
- FIN 4470
Supply Chain Management (16 units)
In recent years, the purchasing and materials function has undergone a complete re-evaluation by business management. It is now a function with the responsibility and the authority for making major contributions to profits. The option is designed to prepare students to purchase and manage the material resources of a firm effectively.
Required courses:
- MGMT 3624
- choice of 12 units from:
- MGMT 3626
- MGMT 3645
- MGMT 4625
- MGMT 4640
- MGMT 3110
Note: Any student wishing to take MKTG 4400 must fulfill the prerequisites of "MKTG 3401 and any one course from MKTG 3410, 3425, 3440, 3445, and 4417." Any student wishing to take MGMT 4675 must fulfill the MGMT 3610 and 3614 prerequisites.
Substitution of Minor for Option
From Outside the College of Business and Economics
In place of the option requirement, a student may choose to complete a minor from outside the College of Business and Economics. A second major from outside the College and interdisciplinary minors such as Advertising, Communication Skills, and International Business may also be substituted for the option requirement. The Minor program must be approved by both the Minor Advisor of the College of Business and Economics and an advisor from the area of the minor. Note that courses taken for a minor that is to be used in lieu of an option must be taken for letter grades rather than CR/NC.
The number of units required for the Business Administration major under this alternative is the combined 85-89 units of the lower division and upper division Business Administration courses plus the additional units necessary for the chosen, approved minor. Note that, where otherwise appropriate, units used to satisfy the requirements of a minor can also meet general education and/or major requirements.
The degree conferred under this alternative will be "Bachelor of Science, Major in Business Administration, Minor in . . . ."
Sample Programs
In order to ensure that prerequisite courses are taken in the proper sequence, contact the CBE Student Service Center at http://www20.csueastbay.edu/cbe/centers/student-services-center.html. This site provides information on sample programs and curriculum planning flow charts for each option in the business administration major.
Minors
Subject Area Business Administration
At least 12 units of the coursework must be completed at Cal State East Bay in order for the student to receive recognition of the minor on the Cal State East Bay transcript or diploma. A student cannot have both an option and a minor in the same area.
Minor in Advertising
See the undergraduate Advertising chapter for a description of this minor.
Minor in Business Administration (36-44 units)
Note: Students must have completed the prerequisites listed in the course description for any course they use to satisfy the following requirements.
Complete Alternative A or B
Alternative A
- Lower Division (16 units)
- ACCT 2251 Introduction to Financial Accounting (4)
- ACCT 2701 Legal Environment of Business (4)
- ECON 2301 Principles of Microeconomics (4)
- ECON 2302 Principles of Macroeconomics (4)
- Upper Division (20 units)
Students must have completed the prerequisites listed in the course description for any course they select to satisfy the following requirements.- MGMT 3600 Theories of Management (4)
- MKTG 3401 Marketing Management (4)
- ITM 3060 Information Technology Management (4)
- Two courses from: ACCT 4911; ECON 3107, 3551; FIN 3300; MGMT 3100, 3614, 3620, 4500, 4670 (8)
Alternative B
- Lower Division (16 units)
- ACCT 2251 Introduction to Financial Accounting (4)
- ACCT 2701 Legal Environment of Business (4)
- CS 1160 Introduction to Computer Science I or any other introductory course in computer programming (4)
- ECON 2301 Principles of Microeconomics (4)
- Upper Division (28 units)
Students must have completed the prerequisites listed in the course description for any course they select to satisfy the following requirements.- ACCT 2253 Introduction to Managerial Accounting or ENGR 3090 Industrial Costs and Controls (4)
- Four (4) units of ITM upper division coursework, with consent of department
- ENGR 3140 Engineering Economics or ECON 2302 Principles of Macroeconomics (4)
- MGMT 3614 Organizational Behavior (4)
- MKTG 3401 Marketing Principles (4)
- Any two additional upper division Business Administration courses in the core as listed below (8):
- ECON 3107 Global Economic Analysis (4) or MGMT 4670 Multinational Business (4)
- ECON 3551 Managerial Economics and Business Strategy (4)
- FIN 3300 Financial Management (4)
- MGMT 4500 Business, Government, and Society (4)
or ACCT 4911 Ethics, Regulation and Financial Statement Fraud (4) - MKTG 3495 Business Communication (4)
Students completing the Business Administration Minor with the intention of possibly changing to the Business Administration Major, completing a second bachelor's degree in Business Administration, or entering a master's program in Business Administration are urged to take these courses for a "letter grade" (not CR/NC) and discuss their selection of courses for the Business Administration Minor with an advisor in the College of Business and Economics Student Service Center. Such students, for example, should choose Alternative A to satisfy their lower division requirements. Engineering students completing this minor with the intention of entering the M.B.A. program should consult an advisor in the Department of Engineering.
Minor in Information Technology Management (20-24 units)
The minor in Information Technology Management is offered through the Department of Management. Business Administration majors who want to have this minor listed on their transcripts must have at least 18 units in the minor that are not counted in the major requirements.
Note: Students must have completed the prerequisites listed in the course description for any course they use to satisfy the following requirements.
- Lower Division (0-4 units)
P/C Software Proficiency (students lacking this proficiency must take ITM 1270) - Upper Division (20 units)
- ITM 3060 Information Technology Management (4)
- 16 units from courses permitted in the Information Technology Management Option in the Business Administration major.
Minor in International Business
See the undergraduate International Business chapter for a description of this minor.
Minor in Marketing (32 units)
The minor in Marketing is offered through the Department of Marketing and Entrepreneurship. Business Administration majors who want to have this minor listed on their transcripts must have at least 18 units in the minor that are not counted in the major requirements.
Note: Students must have completed the prerequisites listed in the course description for any course they use to satisfy the following requirements.
- Lower Division (12 units)
- ACCT 2251 Introduction to Financial Accounting (4)
- ECON 2301 Principles of Microeconomics (4)
- ENTR 2485 Establishing and Managing a Small Business (4)
- Upper Division (20 units)
- MGMT 3614 Organizational Behavior (4)
- MKTG 3401 Marketing Principles (4)
- Three additional Marketing courses excluding ENTR 4485, 4490 and MKTG 3495 (12)
Secondary Level Teaching Program
Students interested in secondary teaching should recognize that the College does not offer a subject matter preparation program in Business Education. Furthermore, although students can complete the undergraduate Business Administration major on this campus and then enroll in the fifth year credential program elsewhere, the College does not offer all of the coursework considered prerequisite to some credential programs.
Undergraduate Courses
Note: To be eligible for credit for any 3898 Cooperative Education course, registration for the course must be completed in advance of the activity (past work experience does not apply, and the activity must be a substantive expansion of the student's exposure to date.)
| Course Number | Course Information |
|---|---|
| 2251 |
Introduction to Financial Accounting (4) Introduction to financial accounting concepts and procedures; interpretation and analysis of financial statements for operating, investing, and financing decision-making. Prerequisites: Satisfactory completion of Entry-level Mathematics (ELM) requirement, and either credit for intermediate algebra or a satisfactory score on the Mathematics Diagnostic Test (MDT). Not open to students with credit for ACCT 2210. |
| 2253 |
Introduction to Managerial Accounting (4) Use of accounting information for managerial decision-making in planning and control including cost classification; estimation and analysis; job-order, variable, and activity-based costing; cost-volume-profit and relevant cost analysis; profit planning; capital budgeting. Prerequisite: ACCT 2251. |
| 2701 |
Legal Environment of Business (4) Legal and institutional setting in which business operates; the nature, sources, functions, and processes of law and legal reasoning relating to contracts, agency, torts, partnerships, and corporations; government regulations and administrative law as they apply to the legal environment. Formerly MGMT 2701. |
| 3170 |
Accounting Information Systems I (4) The roles and responsibilities of business information systems within the IT function. Concepts covered: hardware, software, operating systems, database management systems, systems operation, disaster recovery, business continuity, electronic commerce and information systems controls. Prerequisite: satisfying PC proficiency. |
| 3210 |
Cash Management (4) Principles of cash management in a corporate finance setting. Focus on how financial accounting, the collection cycle, electronic commerce, information technology, investment strategies, debt, and international business affect cash management. Yield curve analysis. Prerequisites: ACCT 2251 and FIN 3300. |
| 3211 |
Intermediate Financial Accounting I (4) First course in the intermediate financial accounting sequence. Topics include: conceptual framework for financial reporting and standard setting, accounting process, financial statements, and accounting for revenue recognition, cash, receivables and inventories. Prerequisite: ACCT 2251 or equivalent, with "C-" grade or better. |
| 3212 |
Intermediate Financial Accounting II (4) Second course in the intermediate financial accounting sequence. Topics include: time value of money, operational assets, current liabilities and contingencies, bonds and long-term notes, investments, derivatives and leases. Prerequisite: ACCT 3211 or equivalent, with "C-" grade or better. |
| 3213 |
Intermediate Financial Accounting III (4) Third course in the intermediate financial accounting sequence. Topics include: income taxes, pension, shareholders' equity, employee compensation, earnings per share, accounting changes and error corrections, and statement of cash flows. Prerequisite: ACCT 3212 or equivalent, with "C-" grade or better. |
| 3220 |
Tax Accounting: Fundamentals and Individuals (4) Subject matter focuses on tax fundamentals such as gross income, losses, property transactions, tax accounting and individual taxation. Skills developed include tax research, analysis and technical writing in the context of the course subject matter. |
| 3228 |
Volunteer Income Tax Assistance (VITA): Income Tax Return Preparation (4) Classroom training in the preparation of federal and state income tax returns. Students are assigned individual state and federal tax returns to prepare and file for clients from the community. Prerequisite: permission of instructor. May be repeated once for credit. |
| 3230 |
Cost Management (4) Fundamental concepts of cost accounting, new developments in cost management, and costing information for managerial decisions. Topics include various costing systems, activity-based costing, cost allocation, pricing decisions, transfer pricing, and performance measurements. Prerequisites: ACCT 2253 and MGMT 3100 or ECON 4000. |
| 3280 |
Accounting for Governmental and Nonprofit Entities (4) Accounting standards for governmental and nonprofit entities. Emphasizes special characteristics of governmental accounting: modified accrual basis, fund-based accounting, budget-based reporting, and government reporting model. Unique issues for private-sector nonprofit organizations, particularly health care providers or colleges and universities. Prerequisite: ACCT 2251. |
| 3898 |
Cooperative Education (1-4) Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities. Prerequisites: at least 2.0 GPA; departmental approval of activity. May be repeated for credit, for a maximum of 4 units. Units not applicable to options or minor. CR/NC grading only. |
| 3999 |
Issues in Accounting (4) Readings, discussion, and research on contemporary and/or significant issues in accounting. May be repeated for credit when content varies, for a maximum of 8 units. |
| 4170 |
Accounting Information Systems II (4) Topics include concepts of REA data modeling in the design of an accounting information system, advanced Access queries for financial and managerial decision-making, introduction to the Oracle database for financial reporting, fundamentals of global financial reporting language XBRL. Prerequisite: ACCT 3170. A-F grading only. |
| 4211 |
Advanced Financial Accounting (4) Emphasis on business combinations. Other topics include partnership accounting, interim and segment reporting, foreign currency transactions, accounting for derivatives and hedging foreign exchange risk, and translation of foreign subsidiaries' financial statements. Prerequisite: ACCT 3212 with a grade not lower than "C-". |
| 4220 |
Tax Accounting: Corporate Tax (4) Corporate taxation from inception to dissolution. Also includes consolidated returns, multinational issues, multistate issues, S Corporations, and tax exempt corporations. Skills developed include tax research, analysis and technical writing in the context of the course subject matter. |
| 4221 |
Tax Accounting: Partnerships, Gifts, Estates, Trusts (4) The taxation of partnerships and partners, gift tax, estate tax, and income taxation of trusts and estates. Skills developed include tax research, analysis and technical writing in the context of the course subject matter. Prerequisite: ACCT 3220 or 4220. |
| 4223 |
Business Law for Accountants (4) A study of some of the areas of business law tested on the CPA exam. An in-depth study of contract law under the common law, and the regulation of the sales of goods and negotiable instruments under the Uniform Commercial Code. Also covers the professional liability of accountants. |
| 42271 |
Volunteer Income Tax Assistance (VITA): Supervisory IV (4) Coordinating the operations of two or more VITA centers to achieve optimum combination of output and quality control and providing assistance to center supervisors in answering technical taxation questions, directing VITA preparers, and solving other center problems. Prerequisites: ACCT 3220 and consent of instructor. May be repeated once for credit, for a maximum of 8 units. |
| 4250 |
Auditing I (4) Topics include: nature and scope of engagement, audit planning, internal control in both manual and computerized environment, audit evidences, reports on audited financial statements and internal control, current announcements of the PCAOB, and the latest SAS. Prerequisite: ACCT 3212. |
| 4251 |
Auditing II (4) Evaluation of information obtained to reach engagement conclusions. Reports required by GAS. Reports on: reviews and compiled financial statements, compliance with laws and regulations, agreed upon procedures, and the processing of transactions by service organizations. Prerequisite: ACCT 4250. A-F grading only. |
| 4252 |
Information Technology Audit (4) Topics include: the COBIT framework; audits of computerized information systems, the computer facility, the process of developing and implementing information systems, and XBRL; review of audit software. Prerequisites: ACCT 3170 and 4250. A-F grading only. |
| 4253 |
Internal Auditing (4) Roles of the internal auditors in: ensuring the reliability and integrity of information, compliance with operating and reporting requirements, internal control audit, operational audit and management audit. An in depth study of the standards of the IIA. Prerequisite: ACCT 4250. A-F grading only. |
| 4370 |
International Accounting (4) A study of transnational financial reporting and disclosure issues, including foreign currency translation and changing prices, comparative financial statement analysis, and the introduction of international accounting and auditing standards. Prerequisite: ACCT 3212. |
| 4704 |
Financial Reporting Systems: Design and Implementation (4) Design, implementation and analysis of financial reporting systems for manufacturing and service organizations. Topics include fundamentals of financial reporting and analysis; design and implementation of financial applications for general ledger, assets, procurement and payables; order fulfillment and receivables; budgeting and cash management. Prerequisite: ACCT 2251. |
| 4900 |
Independent Study (1-4) May be repeated for credit with consent of instructor, for a maximum of 12 units. |
| 4911 |
Ethics, Regulation and Financial Statement Fraud (4) Ethical, legal, regulatory issues and social responsibility in context of financial statement frauds such as Enron. Role of SEC, impact of Sarbanes-Oxley. Corporate governance and related professional responsibilities in protection of consumers, investors, and other stakeholders. Prerequisite: ACCT 2251. |
Economics
See undergraduate Economics chapter for list of Economics courses.
| Course Number | Course Information |
|---|---|
| 2485 |
Establishing and Managing a Small Business (4) The fundamentals of establishing and operating a small business. Prerequisite: ACCT 2251 or consent of instructor. Not open for credit to majors in Business Administration or Economics. |
| 4485 |
Establishing New Enterprises (4) In-depth coverage of procedures for setting up new businesses and of problems confronting managers during the critical start-up period; extensive use of cases, situational analyses, and projects. Recommended: ITM 3060. Prerequisites: ACCT 2253; FIN 3300; MKTG 3401. |
| 4490 |
Practicum in Small Business Management (4) Student consultant teams assisting small businesses; responsibilities include reviewing performance; isolating problems; researching solutions; presenting oral analysis to class; preparing written reports for business. Recommended: ITM 3060. Prerequisites: ACCT 2253; ECON 3551; FIN 3300; MGMT 3100; MKTG 3401. Prerequisite/concurrent: MKTG 3495. |
| Course Number | Course Information |
|---|---|
| 3000 |
Personal Finance (4) Overview of financial literacy and personal financial planning for households. Topics include: financial plans, budgets and statements; managing basic assets, credit, insurance needs; managing personal investments; international effects and causes of personal financial planning on the United States investment patterns. |
| 3300 |
Financial Management (4) Theory and practices that underlie the financial manager's decision-making process. Capital investment analysis, capital structure, dividend policy, risk and return, and market valuation of the firm. Prerequisites: ACCT 2251; ECON 2301 and 2302; STAT 2010 or 1000. |
| 3360 |
Management of Risk and Insurance (4) Techniques of risk management and uses of insurance contracts for individual and business insurance planning. The operation and regulation of the insurance industry and contract provisions for property, liability, life, annuity, health, and disability insurance. Prerequisite: junior standing. |
| 3400 |
Fundamentals of Real Estate Management and Decision-Making (4) Fundamental tools of real estate decision-making and the management of real estate development, finance, investment valuation and operations. Recommended preparation: ACCT 2701 (formerly MGMT 2701). |
| 3898 |
Cooperative Education (1-4) Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities. Prerequisites: at least 2.0 GPA; departmental approval of activity. May be repeated for credit, for a maximum of 8 units. Units not applicable to options or minor. CR/NC grading only. |
| 3999 |
Issues in Finance (4) Readings, discussion, and research on contemporary and/or significant issues in finance. Prerequisite: consent of instructor. May be repeated for credit when content varies, for a maximum of 8 units. |
| 4300 |
Corporate Finance (4) In-depth study of theories and practices of corporate financial management. Emphasis on corporate financial decision-making, including capital budgeting, capital structure, dividend policy, risk management, and international financial management. Prerequisite: FIN 3300. |
| 4310 |
Investment Analysis (4) Introduction to security analysis and portfolio management. Prerequisite: FIN 3300. |
| 4315 |
Derivatives Markets (4) Financial derivatives markets. Option markets, valuation, and strategies; futures markets and strategies; risk management and hedging; swaps and financial engineering. Prerequisites: FIN 3300, MATH 1810; senior or graduating senior, and consent of instructor. A-F grading only. |
| 4320 |
Problems in Corporate Finance (4) Studies of specific problems in corporate financial policy formulation and decision-making using financial data bases and models. Prerequisite: FIN 3300. |
| 4370 |
Seminar in Financial Theory (4) Selected topics dealing with recent developments in financial theory and management practice. Prerequisites: FIN 3300; senior or graduating senior, and consent of instructor. May be repeated once for credit with the approval of the department, for a maximum of 8 units. |
| 4375 |
International Business Finance (4) Financial aspects of international business including international financial markets, foreign exchange management, foreign investment, multinational capital budgeting, working capital management, financing of international business including import-export financing and international banking. Prerequisite: FIN 3300. Not open to those with credit for FIN 6375. |
| 4410 |
Financing Real Estate Operations (4) Study of equity, mortgage, lease, sale and lease-back, and innovative methods of financing, including related tax effects. Prerequisites: FIN 3300 and either FIN 3400 or graduating senior. |
| 4415 |
Real Estate Investment Analysis and Advanced Appraisal (4) Applications of investment analysis and appraisal theory to real estate management. Prerequisite: FIN 4410. |
| 4470 |
Seminar in Advanced Topics in Real Estate (4) Advanced topics in real estate, including contemporary environmental, sociological, financial, economic, and political issues. Prerequisites: two of ECON 3500 and FIN 4410 and 4415. |
| 4900 |
Independent Study (1-4) May be repeated for credit with consent of instructor, for a maximum of 12 units. |
| Course Number | Course Information |
|---|---|
| 1270 |
Fundamentals of Information Systems and Applications (4) Fundamentals of Computer Information Systems and applications. Focus on the basics of hardware/ software, and applications. Topics include computer components, management information systems, e-commerce, security, ethics, and the role of computers in society. Hands-on applications include using spreadsheet, database, wordprocessing, and web applications. Satisfies PC software proficiency requirement. Not open to students with credit for CS 1020. |
| 3060 |
Information Technology Management (4) Effective and efficient uses of computers in business as a problem solving tool. Topics include computer systems components, systems analysis, database management systems, telecommunications, productivity tools, and mini-projects related to computer-based solutions to business problems. Prerequisite: PC software proficiency. |
| 3898 |
Cooperative Education (1-4) Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities. Prerequisites: at least 2.0 GPA; departmental approval of activity. May be repeated for credit, for a maximum of 4 units. Units not applicable to options or minor. CR/NC grading only. |
| 3999 |
Issues in Information Technology Management (4) Readings, discussion, and research on contemporary and/or significant issues in information technology management. May be repeated for credit when content varies, for a maximum of 8 units. |
| 4271 |
Database Management and Applications (4) Data modeling, database design and implementation, and database applications. Topics include: database design, incorporating business rules into entity-relationship (ER) models, transformation of an ER model into a relational database design, normalization of database tables, SQL data definition language and data manipulation language, views, and triggers. Prerequisite: ITM 3060. |
| 4272 |
Information Technology and Telecommunication Systems (4) Theory and practice of computer networking and data communication management in a business environment. Topics include: network-related technology, standards, protocols, security and design. Primary emphasis on how network and data communication technology integrate with existing corporation architecture and how to identify network solutions to support business objectives. Prerequisite: ITM 3060. |
| 4273 |
Business Intelligence Systems (4) Computerized support for decision making and business intelligence systems. Specific topics include, but are not limited to: major tools and techniques of managerial decision support, the essentials of business intelligence, data warehousing definitions and architectures, data integration, data visualization, data mining concepts and applications. Prerequisite: ITM 3060. |
| 4277 |
Information Systems Development and Management (4) A methodical approach to developing information systems including systems planning, analysis, design, testing, implementation and maintenance. Primary emphasis on learning and practicing techniques and processes used by systems analysts at each phase within the systems development cycle and working as a team to create system solutions for clients. Prerequisite: ITM 3060. |
| 4278 |
E-Business Systems Development (4) An overview of the basic knowledge of e-commerce technologies. Primary emphasis is on developing skills in implementing business-oriented systems for electronic commerce using Internet technologies. Topics include: internet technology components, world wide web, databases, programming, security standards, web authorizing tools, integration with enterprise systems. Prerequisite: ITM 3060. |
| 4900 |
Independent Study (1-4) May be repeated for credit with consent of instructor, for a maximum of 12 units. |
| Course Number | Course Information |
|---|---|
| 3100 |
Decision Science (4) A survey of statistical data analysis and management science models as they are applied for decision-making in organizations. Topics covered include: regression, correlation, forecasting models, linear programming applications, project management, simulation and decision analysis. Emphasis on usage of appropriate technology and applications of quantitative models. Prerequisites: MATH 1810; STAT 2010 or 1000; PC Software Proficiency satisfied. |
| 3110 |
Project Management (4) Analysis of modern methods and tools of project management. Topics include project definition, time and resource scheduling, budgeting, risk management, and performance measurement. Emphasis on developing practical skills in managing projects through case studies and utilization of project management software. Prerequisite: MGMT 3100 or permission of instructor. |
| 3560 |
Business and Professional Ethics (4) (See PHIL 3560 for course description.) |
| 3600 |
Theories of Management (4) Management is viewed as a process involving the utilization of human resources to accomplish organizational objectives. Critical analysis of descriptive and normative theories of formal organization, including a consideration of organization structure, communications, planning, and control. Cross-listed with ENGR 3600. |
| 3610 |
Human Resources Management (4) Fundamentals of strategic human resource management from the perspective of human resources professionals and general managers. Focus on how firms use human resource functions, such as recruitment and selection, training and development, performance management, compensation and benefits, to gain a competitive advantage. Recommended prerequisite: MGMT 3600. |
| 3612 |
Topics in Human Resources Management and/or Industrial Relations (4) Current topics in human resources management and/or industrial relations selected by the instructor. Prerequisite: junior or higher standing. May be repeated once for credit with consent of department, for a maximum of 8 units. |
| 3614 |
Organizational Behavior (4) Current theory and research of individual and small group behavior in the organization. Prerequisite: junior or higher standing recommended. |
| 3616 |
Human Resources Evaluation (4) Procedures in selecting, placing, and evaluating employees. Topics include interviews, ability and psychological tests, innovative assessment methods, and organizational use of testing specialists and services. Prerequisites: MGMT 3614; STAT 2010 or 1000. |
| 3620 |
Introduction to Production and Operations Management (4) Production and operations management in manufacturing and service enterprises; topics include: MRP II, inventory control, quality control, production planning/forecasting, productivity studies, international operations, equipment replacement, and quantitative methods and computer software applications. Prerequisites: ECON 3551 and MGMT 3100. |
| 3624 |
Supply Management and E-Procurement (4) Current advances in managing supply of goods and services, including strategic sourcing, computerized purchasing, online auction, contract design, enterprise software application, quality control, cost analysis, price negotiation, inventory management, and capital equipment procurement. |
| 3626 |
Management for Quality Improvement (4) Elements of total quality management, methods of and techniques in quality assurance, statistical process control and acceptance sampling. Emphasis on decision making and applications in quality improvement. Prerequisite: STAT 2010 or 1000. |
| 3645 |
Global Supply Chain Management (4) An integrative perspective of managing supply chain in a global environment. Topics include designing supply chain network, strategic planning, supply chain coordination, resource allocation, capacity design, transportation management, material handling, and information technology in supply chain. Prerequisite: MGMT 3620. |
| 3680 |
Employee and Labor Relations (4) The study of employee-management relations in non-union and union environments, including: the labor force; employment law, regulation and compliance; employee rights; performance management, discipline, and termination; alternative dispute resolution and grievance procedures; collective bargaining and preventative employee relations. Prerequisites: FIN 3300; senior or graduating senior, and consent of instructor. |
| 3898 |
Cooperative Education (1-4) Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities. Prerequisites: at least 2.0 GPA; departmental approval of activity. May be repeated for credit, for up to a maximum of 8 units. Units not applicable to options or minor. CR/NC grading only. |
| 3999 |
Issues in Management (4) Readings, discussion, and research on contemporary and/or significant issues in management. May be repeated for credit when content varies, for a maximum of 8 units. |
| 4500 |
Business, Government, and Society (4) The relationships between business managers and the social, economic, and political environment within which they operate; business ethics, antitrust policy, social responsibility, and consumer protection. Prerequisite: senior standing or permission of instructor. |
| 4615 |
Compensation and Benefits (4) Wage and salary administration, wage and hour law, and employee benefits. Prerequisite: MGMT 3610. |
| 4618 |
Human Resources Training and Development (4) Systems approach to human resources training and development. Topics include needs assessments, learning theories, instructional design, training methodologies, presentation techniques, and program evaluation. Students will design and present sample training and development programs. Prerequisites: MGMT 3610 and 3614. |
| 4625 |
Service Operations Management (4) Methods and practice for operating service business effectively and efficiently. Topics include new service development, analysis of service process, customer relationship management, waiting time reduction, yield management, enterprise resource planning, and information technology in service operations. Prerequisite: MGMT 3620. |
| 4640 |
Enterprise Resource Management (4) Concepts and applications of managing available resources, such as material, labor, capacity, and financial capital, in both service and manufacturing organizations. Emphasis on developing practical skills in internet era and utilizing modern business software in enterprise resource planning and e-commerce. Prerequisite: MGMT 3620. |
| 4650 |
Seminar in Strategic Business Management (4) Capstone course that takes a top management perspective and integrates the functional disciplines into decision-making. Emphasis on evaluating complex business situations, integrating theory with practice, and presenting comprehensive strategic business plans. The following prerequisites are required and strictly enforced: FIN 3300; MGMT 3100; MGMT 4500 or ACCT 4911; MKTG 3401. |
| 4670 |
Multinational Business (4) A study of the leading technical, environmental, and management features peculiar to the operation of the U.S. firms in foreign countries. Prerequisite: senior standing or permission of instructor. |
| 4675 |
International Human Resources Management (4) Seminar on how multinational firms use human resource functions, such as recruitment and selection, training and development, performance appraisal, compensation and benefits, to compete internationally. Focus on international and comparative labor-management relations and management of multicultural teams. Prerequisites: MGMT 3610 and 3614. |
| 4900 |
Independent Study (1-4) May be repeated for credit with consent of instructor, for a maximum of 12 units. |
| Course Number | Course Information |
|---|---|
| 3401 |
Marketing Principles (4) Introduction to marketing principles, functions, and methods in creating and delivering value; evolution of the modern marketing system; market structure; internal and external variables in the design of marketing program including product, price, promotion, and distribution; social, legal, and ethical responsibilities of marketing. Recommended prerequisite or co-requisite: ECON 2301. |
| 3410 |
Advertising Management (4) Managing the firm's advertising function: defining the market; integrating advertising into the marketing mix; setting goals and budgets; selecting media; planning, scheduling, and controlling advertising campaigns; research applications; societal evaluation and regulation. Prerequisite or concurrent: MKTG 3401. |
| 3415 |
Personal Selling (4) Theory and practice of personal selling in individual and small group settings. Skills development in product knowledge, customer analysis, listening, prospecting techniques, sales presentation, closing methods, and the place of selling within business. Student Project. Prerequisite: MKTG 3401 or consent of instructor. |
| 3425 |
Promotion (4) Management of marketing promotional functions including personal selling, sales promotions, advertising, and publicity/public relations. Comparison of promotions for profit/non-profit organizations, products/services, and consumer/industrial markets. Student project. Prerequisite: MKTG 3401. |
| 3440 |
Products and Pricing (4) The process of both consumer and industrial product development, based on marketing intelligence, product introduction, strategy and pricing throughout product life cycle. Field observation and case discussion. Prerequisite: MKTG 3401. |
| 3445 |
Marketing Research (4) Training in the process and techniques of marketing research. Topics include problem formulation, research design, development of research instrument, data collection and analysis, and report writing and presentation. Hands-on experience emphasized. Prerequisites: MKTG 3401; STAT 2010 or 1000; PC Software Proficiency completed. |
| 3495 |
Business Communication (4) Applications of logical and creative thinking, and oral and written communications in the administrative decision-making process in business organizations. Enrollment priority given to Business Administration and Economics majors, then Business Administration minors. Prerequisites: junior standing; either C- (CR) or better in ENGL 3000 or 3001, or score of 7 or better on the Writing Skills test, or satisfaction of the graduation writing assessment requirement (GWAR) at any CSU campus including the UWSR at Cal State East Bay. Credit unavailable through challenge. |
| 3898 |
Cooperative Education (1-4) Supervised work experience in which student completes academic assignments integrated with off-campus paid or volunteer activities. Prerequisites: at least 2.0 GPA; departmental approval of activity. May be repeated for credit, for a maximum of 8 units. Units not applicable to options or minor. CR/NC grading only. |
| 3999 |
Issues in Marketing and Entrepreneurship (4) Readings, discussion, and research on contemporary and/or significant issues in marketing and entrepreneurship. May be repeated for credit when content varies, for a maximum of 8 units. |
| 4400 |
Integrated Marketing Management (4) An integrative perspective of marketing management. Students acquire knowledge and skills in applying marketing mix variables in competitive decision making environments. Lectures, simulation, and/or cases used to emphasize integration of marketing mix variables. Prerequisites: MKTG 3401; any one course from MKTG 3410, 3425, 3440, 3445, and 4417. |
| 4412 |
Media Planning (4) Media choice related to advertising and promotion strategies; media data sources, syndicated services. Researching media for a specific product, structuring optimum media mixes, developing/managing media budgets; using computers and commercial computer services in deriving media schedules. Prerequisite: MKTG 3401. |
| 4415 |
Corporate Communications (4) Development of organizational image campaigns by identifying corporate culture, corporate image, intraorganizational goals. Determining media strategies, tactics, and tools for lobbying, trade organization relations, press agentry, publicity, internal communications, and public opinion research included in the context of social responsibility. Student project. Recommended prerequisites: MKTG 3401; MGMT 3600, 3680. |
| 4417 |
Consumer Behavior (4) Survey of theoretical foundations of consumer decision-making; in-depth analysis of contemporary factors influencing consumer behavior, including social, cultural, and psychological dimensions; extensive outside readings and case applications; student project required. Recommended: PSYC 1000 (or one of 1001 or 1005). Prerequisite: MKTG 3401. |
| 4450 |
Marketing Seminar (4) Selected topics emphasizing the integration of marketing literature with current business practices through seminar discussions and individual field investigations. Prerequisites: MKTG 3401 and consent of instructor. May be repeated once for credit with consent of department, for a maximum of 8 units. |
| 4470 |
International Marketing (4) Marketing management problems and techniques in international business. Recommended: MGMT 4670 or ECON 3107. Prerequisite: MKTG 3401. |
| 4585 |
E-Commerce Marketing (4) E-Commerce marketing issues and problems. Understanding e-customers, characteristics of electronic marketplace, marketing implication of information technologies, and e-marketing strategies and tactics. Prerequisite: MKTG 3401 or consent of instructor. |
| 4900 |
Independent Study (1-4) May be repeated for credit with consent of instructor, for a maximum of 12 units. |
