By Pete Carey
Staff Writer, Mercury News

The Bay Area News Group, publisher of 13 Bay Area dailies including this newspaper, named Jeff DeBalko to the newly created position of senior vice president/chief revenue officer.

DeBalko, 47, will focus on leading the news group and its advertisers "through the tremendous change and growth driven by the revolution of digital media and technology," the newspaper company said in a statement announcing the move Thursday.

He has more than 20 years' experience as a media and Internet executive, most recently at Reed Business Information, where he oversaw about 40 trade publications in 10 markets, as well as its Internet business. His new job starts Aug. 8.

"He's an individual who has been able to lead digital companies with great success," said Mac Tully, group vice president of Bay Area News Group and president and publisher of this newspaper; DeBalko will report to Tully. "I'm very excited to have him as part of the Bay Area team."

DeBalko said he wants to build the news group's sales and marketing organization and assist it in a "transition from a traditional local media company to a truly multimedia platform company with a very strong presence in digital media."

A graduate of Cal State Hayward, now known as Cal State East Bay, he has also worked for InfoWorld Media Group in San Mateo, International Data Group in San Mateo and eLogic in Marina del Rey.