Optimaze Inc. Appoints Geary Lauraya as Senior Sales Manager

  • June 4, 2014

SAN FRANCISCO -- Optimaze Inc., a subsidiary of Rapal, a Finnish market leader in integrated workplace management systems software, today announced the appointment of Geary Lauraya as Senior Sales Manager reporting to CEO Jyrki Kalavainen.

Geary comes to Optimaze from HRAnswerLink, a HR compliance products and services SaaS company, where he served as Sales Executive. Prior to HRAnswerLink, he was Principal/Business Development at GravityVillage. Lauraya also founded First Security Shredding, a full-service document destruction and records storage firm, servicing most of California. First Security Shredding was acquired by a major company after six years of successful operation.

In addition to his sales and entrepreneurial experience, Geary spent 11 years in the financial industry at Merrill Lynch as AVP Private Client Group and at Morgan Stanley/Dean Witter as VP Financial Consultant.

“I’m honored to join Optimaze and very much look forward to working with our global team,” Geary said. “Optimaze’s holistic approach, which combines software tools along with a work environment consultancy, is unique in the industry. It captures the essence of changes in work behavior, employee assessment, and customer engagement.”

“I am excited that Geary is joining our team,” said Jyrki Kalavainen, President, Optimaze Inc. “Geary’s diverse background and extensive sales experience will help us develop our growing portfolio of regional and national accounts. Plus, he shares our values and our focus on innovation and places a strong emphasis on the customer experience.”

Lauraya is a graduate of California State University--East Bay where he earned a BS in Business Administration, Finance & Economics. He also completed the Wharton Entrepreneurial Training Program while at Merrill Lynch.

About Optimaze 
Optimaze Inc. is a subsidiary of Rapal, a Finnish market leader in integrated workplace management systems software. Headquartered in San Francisco, California, Optimaze offers best practices and tools for facilities and space management. Our work environment development program and expert services support clients in maximizing their facilities. We have developed a methodology to create a work environment that best suits each organization. Our method, the Pattern Book, is based on over twenty year’s experience working with leading experts in work environment development.

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