Laura Anthony and Joanna Lee

Marketing Professor Joanna Lee (R) spoke to KGO-TV reporter Laura Anthony about Chevron's new "We Agree" campaign.

CSUEB Marketing prof agrees with Chevron's new "We Agree" campaign

  • October 20, 2010 5:53am

ABC News 7 (KGO-TV) reporter Laura Anthony interviewed Chong “Joanna” Lee, chair of Cal State East Bay marketing department, for her report, “Chevron launches campaign addressing backlash.”

Chevron launched their “We Agree” advertising campaign to help counter low public opinion of the oil industry after the gulf oil spill.  The ads are gaining attention because it shows real people asking Chevron tough questions about renewable energy, community support where they operate, and providing good jobs.

“It’s a very timely strategy,” said Lee. “"It does talk about reinvestment to the community and the renewable energy and technology and education and I don't think the company has any choice but to back it up with their action."

Watch the news segment: http://abclocal.go.com/kgo/video?id=7732175&syndicate=syndicate&section=

Marketing Professor Joanna Lee spoke to ABCNews 7 reporter Laura Anthony about Chevron’s new “We Agree” advertisements.

KL



California State University, East Bay is the San Francisco East Bay Area's high-access public university of choice. CSUEB serves the region with campuses in Hayward and Concord, a professional development center in Oakland, and an innovative online campus. With an enrollment of more than 14,000, the University offers a nationally recognized freshman year experience, award-winning curriculum, personalized instruction, and expert faculty. Students choose from among more than 100 professionally focused fields of study for which the University confers bachelor's and master's degrees, as well as an Ed.D. in education. Named a "Best in the West" college, as well as a Best Business School, by the influential Princeton Review, Cal State East Bay is among the region's foremost producers of teachers, business professionals and entrepreneurs, public administrators, health professionals, literary and performing artists, and science and math graduates.

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