Mail Boxes, Etc... names CSUEB grad new VP of Product Innovation

• May 25, 2011 6:00am

Mail Boxes Etc., Inc. (MBE), franchisor of The UPS Store® and Mail Boxes Etc.® brands, has appointed Chris Marocchi its new leadership for product innovation and lifecycle management. Marocchi, who assumes the role of vice president of product innovation, brings more than 18 years of achievements in brand management, strategic planning, new product development and launch, marketing communications, market research and project management. He has planned, structured and executed marketing strategies for Fortune 500 business-to-business and consumer goods companies, including CB Richard Ellis, ITT Corporation, Fresh Express Farms, Inc. and National Beverage Corp. 

“Chris brings a lot of know-how to the table when it comes to product development and management,” said Michelle Van Slyke, who oversees marketing for The UPS Store network. In the new role at MBE, Marocchi will oversee the development and launch of new products and services for The UPS Store and Mail Boxes Etc. locations in the U.S., as well as management and evaluation of current products and services. The product innovation group will act as a sub-group of marketing. Marocchi holds a graduate degree in business administration and marketing from California State University East Bay, a bachelor’s in communications from Brigham Young University and is a certified Six Sigma Greenbelt.

KS/GJ