Headshot of Chongqi Wu, assistant professor of management at Cal State East Bay

Chongqi Wu, assistant professor of management

Successful leaders rely on data not intuition, says CSUEB professor

  • March 19, 2013 5:00am

California Smart Business magazine interviewed Chongqi Wu, assistant professor of management at California State University, East Bay, about the benefits of incorporating big data and analytics into the decision-making process. Business leaders often rely on intuition when making critical decisions, but according to The Economist Intelligence Unit, executives dramatically increase their chances of success when they bring facts and data into the decision-making process.

“Strategic decisions still require intuition and judgment, but injecting data analysis and modeling into the process can significantly improve the odds of success,” said Wu. “Don’t think of gut-based and fact-based decision making as competing concepts because they actually complement each other. For instance, cross-functional teams often use data to project outcomes and validate the return on proposed programs or new products.”

Read "How to use big data to make better business decisions"

Princeton Review has rated Cal State East Bay as one of the country's "Best Business Schools" for seven consecutive years.

California State University, East Bay is the San Francisco East Bay Area's high-access public university of choice. CSUEB serves the region with campuses in Hayward and Concord, a professional development center in Oakland, and an innovative online campus. With an enrollment of more than 14,000, the University offers a nationally recognized freshman year experience, award-winning curriculum, personalized instruction, and expert faculty. Students choose from among more than 100 professionally focused fields of study for which the University confers bachelor's and master's degrees, as well as an Ed.D. in education. Named a "Best in the West" college, as well as a Best Business School, by the influential Princeton Review, Cal State East Bay is among the region's foremost producers of teachers, business professionals and entrepreneurs, public administrators, health professionals, literary and performing artists, and science and math graduates.

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