Yi He, assistant professor of marketing (Photo: Yi He)
CSUEB marketing prof on how Google ads can give small companies big results
- July 23, 2013 5:00am
Most Internet users don’t want to remember a website URL. Eighty-five to 90 percent of people are guided to websites by search engines, such as Google. California Smart Business magazine interviewed Yi He, assistant professor, Department of Marketing & Entrepreneurship, College of Business and Economics at California State University, East Bay, on why small companies are turning to search engine marketing (SEM).
“For smaller companies, in the past, there was no way to compete in the conventional media with big companies. Now, they can differentiate themselves using SEM, just by spending their advertising dollars in a relatively cautious manner,” said He.
Princeton Review has rated Cal State East Bay as one of the country's "Best Business Schools" for seven consecutive years.
California State University, East Bay is the San Francisco East Bay Area's high-access public university of choice. CSUEB serves the region with campuses in Hayward and Concord, a professional development center in Oakland, and an innovative online campus. With an enrollment of more than 14,000, the University offers a nationally recognized freshman year experience, award-winning curriculum, personalized instruction, and expert faculty. Students choose from among more than 100 professionally focused fields of study for which the University confers bachelor's and master's degrees, as well as an Ed.D. in education. Named a "Best in the West" college, as well as a Best Business School, by the influential Princeton Review, Cal State East Bay is among the region's foremost producers of teachers, business professionals and entrepreneurs, public administrators, health professionals, literary and performing artists, and science and math graduates.