Enrollment Development and Management
Office of the Associate Vice President for Enrollment Development and Management
The office of the AVP for Enrollment Development and Management coordinates and facilitates the work of the units within PEM that have a direct impact on student enrollment, the Office Enrollment Development and Communication, the Enrollment Information Center, Admissions (Freshman, Transfer, and Graduate including Transfer Credit Evaluation), Financial Aid, and the University Registrar/Office of Records. The AVP for Enrollment Development and Management serves as liaison with many key constituencies on and off campus, including College Deans, other faculty, University Advising (AACE), University Housing, and high school and community college counselors.
The office strives to set and continually refine the philosophy underlying these PEM operations, the form of the key messages that PEM disseminates on behalf of the University, and the overall strategies for ensuring student interest at the prospect, applicant, admit, and committed student phases. Other roles that are essential to effective communication with students at all points in the enrollment funnel (including telephone call centers and web, e-mail, and phone messaging) also report to this position. One additional key area of responsibility is ensuring university compliance with CSU, professional, and governmental standards, and assisting students whose status needs clarification or those who have unresolved or exceptional issues with respect to admissions, residency, registration, records, or financial aid.
Success is measured by the overall smoothness of these PEM operations and by the meeting of key targets in developing prospective student interest, applications, admissions, and enrollment at the University.
The office of Admission provides admission processing services for future students at the freshman, transfer, and graduate student levels focusing primarily on domestic U.S. residents. The office works closely with CSUEB departments for graduate admission processing. Admission staff process applications and related documents, determine residency, evaluate transcripts, render admission decisions, determine transferrable credits, and proactively communicate with students in an accurate, timely and efficient manner. Success is measured by accurate and error free work, a low volume of phone calls and petitions, and timely processing of all documents and admission decisions. This attention to efficiency and detail serves the university by taking students from applicants to matriculants in numbers sufficient to meet overall enrollment goals.
(Note: The International Admission Office oversees the admission process for non-U.S. residents.)
The role of the office of Enrollment Development and Communications is to promote higher education and accessibility within the California State University system, to recruit prospective students to Cal State East Bay, and to provide timely and efficient communications to students to ensure a smooth transition through the admission process. This PEM office focuses on recruitment of domestic undergraduate students because Cal State East Bay has charged other offices with graduate student recruitment (Academic Programs and Graduate Studies) and international student recruitment (the Center for International Education). The Office of Enrollment Development and Communications supports the campus and community at-large by offering diverse outreach support services and educational materials to students in grades K-14, families, current and former members of the military, and community members.
Additionally, the staff in this Office creates and maintains positive working relationships with prospective students and key constituents to sustain a community presence. A major component of outreach and enrollment development is the Welcome Center at the Hayward campus, where prospective students receive information, counseling, and support. The Director of Enrollment Development and Communications also overseas the creation and implementation of all e-mail, voicemail, and print contact with prospective students and applicants, and works with other key offices to develop and coordinate messaging to admitted students through to their enrollment.
The Enrollment Information Center (EIC) is a one-stop service for students who need assistance regarding Student Admissions, Financial Aid, and Records Information (SAFARI). The SAFARI serves as the front-line for the offices of Admission, Registrar (student records) and Financial Aid.
The SAFARI provides comprehensive information related to enrollment for
- Currently enrolled students
- Prospective students
- Staff and faculty
- Members of the community-at-large
The SAFARI currently provides information regarding the following topics. When necessary, the SAFARI refers complex or in-depth inquiries to specialists within these areas:
- Admission (Undergraduate, Graduate, and International)
- Student records
- Financial aid
- Student financials
- Academic departments
- General Education
- General University Information
The office of Financial Aid provides financial aid information and services to current and future students, faculty, staff, alumni, and members of the community-at-large, with the goal of raising awareness about and utilization of financial aid. Our primary charge is to utilize federal and state guidelines to evaluate students’ eligibility for financial aid, and to facilitate the timely delivery of that aid to our students. Success measures include timeliness and accuracy of aid delivery and responsiveness to our clients.
The office of the Registrar provides essential services related to enrollment, graduation, and the management of student records to students, faculty, administrators, alumni and other constituents. The office is charged with ensuring adherence to University, Federal and State policies, preserving academic integrity, maintaining the security of academic records, and providing accessible services. Success is measured by accurate and error free work, a low volume of phone calls and petitions, and the timely processing of all documents and requests including graduation reviews.
- Prepared Reports
- Pioneer Data Warehouse
- Request a Report
- Secured Forms/ PEM Intranet
- University Catalog
- University Scheduling: Reserve a Space
- Student Services/Enrollment Related Office Hours
- Student Forms for Admission, Financial Aid and Records
- Important Dates
- UC/CSU Doorways
- IT Help Desk Support