Pre-Admission Counseling Staff

Cal State East Bay's pre-admission counseling staff travel to high schools and community colleges to assist prospective students with admission information. Welcome Center staff is available to meet with students by appointment. Please contact the counselor who serves the area where you attend school or your area of residence.

Director of Enrollment Development

Amanda Segura   

Amanda Segura  

Amanda has been working in education for 11 years, beginning as a student assistant at Hartnell College and later at CSU Fresno. She earned an M.A. in Educational Counseling, and tutored elementary and middle school students while earning her degree. She enjoys teaching students about the many options available to them in the CSU system. She recommends students talk with their parents/guardians about going to college to build positive support at home. She encourages students to interact with positive role models who have similar interests and goals, so that the goal of higher-education becomes second nature.

Amanda's favorite place on the Hayward campus is Redwood Grove. She enjoys exploring the many new hiking trails throughout the Bay Area, and kayaking in the reservoirs of East Contra Costa county during summer.

Enrollment Counselors

To help us to respond to you more quickly, when contacting a counselor, please select the one that is assigned to servicing your geographical area.

Ricardo Avitia

Ricardo Avitia  

Service Area: Solano County, West Contra Costa County, and the Central San Joaquin Valley.

Ricardo enjoys assisting and encouraging students to pursue higher education. He understands how challenging admission to college can be, so he enjoys showing students the many services, resources, and opportunities available to them at Cal State East Bay. Ricardo earned his B.A. in English at UC Berkeley. He's worked in higher education for five years, first as a consultant and then as an Outreach Specialist at a community college, and Academic Advisor for Educational Talent Search (TRiO Program) and as a coordinator, mentor, and tutor.

Originally from Mendota, CA, Ricardo's favorite place on campus is in front of the Recreation and Wellness (RAW) Center to enjoy the view of the bay while meeting a friend. His advice to new students is to actively ask questions to find the assistance you need. He encourages you to get involved in a campus event, club, or organization to increase your network of friends and to build your confidence. In his free time, Ricardo loves collecting vinyl record music albums, and dining at the Pier in San Francisco.

Annie Chandler

Annie Chandler  

Service Area: Community colleges in the Contra Costa area, including Diablo Valley College, Los Medanos College, Contra Costa College, Solano Community College, Napa Valley College, and Santa Rosa Junior College. Also visits high schools in the Concord and East Contra Costa county area, including Antioch and Brentwood.

Annie's actively involved with assisting Latino students via the Llegar a la Universidad Consortium, which includes Cal State, Mt. Diablo Unified, Diablo Valley College and Los Medanos College. The Consortium offers educational workshops in Spanish for students and families about the opportunities available in higher education.

Education is Annie's continuing passion. She earned her Bachelor and Master degrees at Cal State East Bay, and now serves as adjunct faculty at Diablo Valley College. She is proud of her three daughters who are pursuing graduate degrees. She believes that learning is a lifelong endeavor that brings its own reward.

Louise Martinez

Louise Martinez

Service Area: Hayward, Union City, Newark, and Fremont

Louise has worked for Cal State East Bay for 14 years, and as an enrollment counselor for more than four years. She attended Ohlone College, then transferred to CSU Hayward (now Cal State East Bay). She received her degree in Kinesiology and Physical Education (KPE), inspired by her original major, Physical Therapy.

Louise's favorite place on campus is in the University Union, which is always buzzing with students.

By encouraging students to ask many questions, Louise enjoys demonstrating that attending college at Cal State East Bay is a real possibility for their educational and career goals.


Nancy Martinsen

Nancy Martinsen  

Service Area: Hawaii and the Welcome Center on the Hayward Campus

Originally from Ohio, Nancy studied at University of Colorado, then transferred to CSU Monterey Bay to earn her BA. She comleted an MA in Education Counseling at SJSU. She previously worked at CSU Monterery Bay as an admissions counselor, and has worked with the Educational Talent Search and Upward Bound programs. She began working at Cal State East BAy in 2008 and is now the Welcome Center Coordinator.

The Recreation and Wellness Center also know as RAW is Nancy's favorite place on campus, where students, staff and faculty can enjoy working out in this huge green and sustainable building. She appreciates being able to run on the indoor track, lift weights, play badminton, get a massage, and drink Jamba Juice all in one building. Nancy loves the Bay Area for its diversity, authentic ethnic foods, dancing, and the Oakland A's games. Nancy's advice to students is don't be shy! Make some phone calls; if you have a question, seek the answer.


Jean Paul Nguyen

Jean Paul Nguyen

Service Area: Contra Costa County, East Alameda County, San Mateo County (South), and Santa Clara County (including San José)

Jean Paul joined Cal State East Bay as an enrollment counselor in 2007, after pursuing a Bachelor's degree in Biology at Cal State East Bay. He enjoys helping students get into the University and finds his career choice to be rewarding. He advises students to explore different courses, and to choose a major that suits them best. He encourages students to live on campus at least the first two years, to enjoy the rewards of living on campus without commuting. With numerous programs offered through student life, and campus clubs and organizations, student are more inclined to have fun and meet people when they stick around after class.

Around the Bay Area, Jean Paul enjoys visiting Pier 39, Golden Gate Park, Angel Island, downtown Hayward, or watching a game or concert in Oakland.


Jose A. Rocha

Jose Rocha

Service Area: San Lorenzo, San Leandro, Oakland, Emeryville, West Contra Costa county, and Antioch    

Born and raised in Oakland, California, Jose has been a higher education counselor for more than seven years. He attended CSU Chico and majored in Social Sciences with an option in Psychology and Sociology. He enjoys adivising students to achieve their college goals, and encourages them to seek out the many resources available to them at Cal State East Bay.

Jose loves the Bay Area's weather and its profusion of diverse cultural activities, professional sports games, and wineries in the Silicon, Napa, and Livermore Valleys.


Ilana Samuels

Ilana Samuels

Associate Director of Recruitment Initiatives

Service Area: East Contra Costa County   

Ilana is actively involved in education both as a volunteer for the last 12 years in her children's schools and in her career. She started out working in early childhood before moving to the field of higher education. For 10 years she was an instructor of parent classes in Walnut Creek. She has a MA in Education, Curriculum and Instruction, completed as part of a concurrent teaching credential program. Before coming to Cal State East Bay, she coordinated a teacher preparation program, including the roles of curriculum designer, course instructor, new teacher supervisor, and senior recruiter. Ilana is excited to be at East Bay because of her passion for equal access and accessibility for all students. She encourages students to believe in themselves and make their dreams a reality. Ilana loves spending time with her family, three cats and her dog, and looks forward to helping her own children make the transition to college!

Marc Strong

Service Area: San Francisco and San Mateo counties, Alameda, and Oakland    

Marc studied at San Francisco State University and received his BA in International Relations. Marc also has an MA in Political Science from Howard University where he began his career teaching in prestigious high school programs as an instructor for the National Young Leaders Conference and the Johns Hopkins University Center for Talented Youth. Marc enjoys advising students about admission, and helping them identify their career choice by highlighting CSUEB's many excellent major subject offerings. He advises students to find a mentor or internship to build real-world job skills prior to graduation, job search, or pursuing a graduate education.

Marc enjoys Lake Merritt in Oakland, art house movie theaters, and dining out in his former San Francisco "college day" stomping grounds.

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