Color is an essential element of the University’s identity and must be used consistently in key applications including graphic communications (publications, advertising, Web sites, multimedia presentations, etc., as well as stationery, business forms, and signage). The University’s color selections and usage standards are intended to enhance the effectiveness of the institution’s identity and branding investment while also achieving cost savings through standardization.
The University’s official colors include primary and secondary color palettes. The institution’s historic school colors — black, red, and white — constitute the primary color palette. A newer secondary palette complements both the historic primary palette as well as the seal, from which some of the secondary hues are derived.
Matching the University’s graphic identity system’s color is a critical element of creating brand consistency and distinction. To facilitate consistency, the University’s colors are based on the widely accepted Pantone Matching System (PMS) printing ink system. Representations of the CSUEB primary and secondary palettes, shown below, include the corresponding PMS codes and 4-color process (CMYK) formula equivalents or substitutions. Color digital display values (RGB) and hexidecimal values are also provided.
Download the printable version of color palettes.
When used as predominant graphic design and communications elements, the University’s primary colors not only create a vibrant and distinctive impression, but they also communicate collegiate pride, tradition, and strength. These colors are reflected in the University logo. The secondary colors are designed to complement the primary colors, as well as the University seal, which reflects secondary palette elements.
Use of Colors
In creating a graphic communication or design intended to represent the University, its offerings, or its programs, the use of University colors together with institutional identity elements (logo, seal, and signature mark) should be the most visible or apparent means of branding the design as representative of CSUEB. These elements should also be used to frame, anchor, or border the design.
Secondary palette colors may be used as accents; as backgrounds to stage headlines, body copy, and other content; and to help distinguish one CSUEB publication from another — without sacrificing a strong, clear brand “family resemblance” and continuity. Use of screen tints (percentage values) of University colors is permissable, especially in the interest of legibility.